Human Resources Management

Article

Data Driven HR Building The Foundation With People Analytics Predictive And Prescriptive Analytics

The transformation of human resource management from intuition-based practices to data-driven decision-making has revolutionized organizational strategy and resilience. This conceptual study explores Read More »

Date: 06/2026
Author: Vijayanand Selvaraj
Contributor: eb™ Research Team
Article

Chatbots And Virtual Assistants In Recruitment: Enhancing Talent Acquisition Through AI

The integration of AI-driven chatbots and virtual assistants has revolutionized the way organizations approach talent acquisition and employee onboarding. This chapter explores the role of AI Read More »

Date: 06/2026
Author: Hemalatha. J, Anjel Raj. Y
Contributor: eb™ Research Team
Article

Contextual Factors And The Goal Orientations Of Service Employees: The Role Of Marketing Controls

Past research has identified several personal characteristics with an influence on goal orientations. However, the contextual variables that influence employees’ goal orientations remain Read More »

Date: 06/03/2014
Author: Carlos M. P. Sousa, Filipe Coelho, Luiza Rodrigues
Contributor: eb™ Research Team
Article

Examining The Conditions Under Which Salespeople Experience Frustration At Work

Frustration in the sales force has been identified as one of the primary inhibitors of sales performance. Drawing on role theory and social identity theory, the authors examine how dimensions of role Read More »

Date: 06/03/2014
Author: Alexander Leischnig, Bjoern Ivens, Stephan Henneberg
Contributor: eb™ Research Team
Article

Measuring Affective Commitment To The Employer Brand

The increasing importance of the relationship between an employee and his/her employer, has, in the last two decades, fuelled the application of marketing principles to human resource management, Read More »

Date: 06/03/2014
Author: Susana Fernández-Lores, Francis Blasco, Maria Avello, Diana Gavilan
Contributor: eb™ Research Team
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