Public Health
“Top 10” Lists: Public Ads That Hurt The Cause
Whether trying to get people to quit smoking, exercise more often, or simply get out to vote, public service announcements (PSAs) genuinely attempt to promote societal well-being. One pervasive Read More »
Author: Kimberlee Weaver, Stefan J. Hock, Stephen M. Garcia
Contributor: eb™ Research Team
When Hungry People See Leaner Meals: Hunger Reduces Calorie Evaluations
Consumers may approach product choice when hungry, tired, aroused or distracted. Such motivational states have extensive effects on product judgment and choice, including increases in perceived Read More »
Matching Motivations And Incentives To Combat Tire Pressure Neglect
Energy efficiency plays an increasingly important role in policy because it addresses rising energy prices and the negative externalities of energy consumption from pollution. Although the Read More »
Working Out Consumption: Designing A Robust Information Intervention For Healthful Eating
Providing consumers with calorie information has received a great deal of attention, as municipalities such as New York City have mandated greater disclosure and retailers (including Panera and Read More »
From Fan To Fat?: Vicarious Losing Increases Unhealthy Eating, But Self-Affirmation Is An Effective
Sport watching is more popular than ever: 108 million Americans watched the 2013 NFL Super Bowl and 2.2 billion people watched the 2010 FIFA soccer World Cup. Using archival and experimental data, we Read More »
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