Customer Service
Customer Experience And Commitment In Retailing: Does Customer Age Matter?
While the customer experience (CX) concept has rapidly gained traction in recent years, its effect on customer brand commitment and loyalty remains tenuous. Moreover, while customer age has been Read More »
Date: 07/16/2020
Author: Imran Khan, Linda Hollebeek, Mobin Fatma, Jamid Ul Islam, Iivi Riivits-Arkonsuo
Contributor: eb™ Research Team
Author: Imran Khan, Linda Hollebeek, Mobin Fatma, Jamid Ul Islam, Iivi Riivits-Arkonsuo
Contributor: eb™ Research Team
Perceived Reasonableness And Morals In Service Encounters
Companies have a moral responsibility to treat customers fairly. One way for companies to do so is to allow their employees to exercise reasonableness in their interactions with customers. We define Read More »
The Assessment Of Previous Relationships With Offerors Vs Their Perception As Initiators Of The
The article aims to determine the significance of purchasers assessments of previous relationships with offerors towards the way offerors are perceived as initiators of prosumer activity. It is of a Read More »
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