Customer Service
Factors Affecting Customer Loyalty In Cloud Computing: A Customer Defection-Centric View To Develop
Cloud computing is an emerging field in information technology, with wide benefits extending to diverse areas including cost cutting, better management of business. This craze for cloud computing has Read More »
Author: Mahim Sagar
Contributor: Siddharth Bora, Abhishek Gangwal, Puneet Gupta, Anuj Kumar, Aman Agarwal eb™ Research Team
The Effect Of Customer Relationship Management On Brand Loyalty: A Case Study On The Body Shop
This study aims to analyze the benefits of Customer Relationship Management (CRM) on Brand Loyalty for cosmetic consumers of The Body Shop Indonesia. The main idea of CRM is to share benefits to Read More »
Author: Vidyarini Dwita
Contributor: Puspa Leni, Jumiatul Mulya, Megawati eb™ Research Team
Attenuating Endowment Effect With Venmo: Online Payment Systems Make It A Pleasure To Pay
People typically demand more to relinquish a good they own than they would be willing to pay to acquire the good. This phenomenon is known as the endowment effect (Kahneman, Knetsch, and Thaler, Read More »
Is Warm Always Trusting? The Effect Of Seasonality On Trustworthiness
Sensory marketing has shown that non-conscious triggers and sensory experiences influence consumers’ perceptions, judgments, and behaviors (Krishna 2012). The current work focuses on temperature Read More »
Author: Margaret G. Meloy, Simon J. Blanchard, Gretchen R. Wilroy
Contributor: eb™ Research Team
Dehumanization: Coping With Embarrassment In Consumer Purchases
Consumers often find themselves in encounters with service providers that can spark feelings of embarrassment. For example, they may need to speak to a pharmacist or a doctor about an embarrassing Read More »
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