Surf's Up: Work, Life, Balance and Brand in a New Age Capitalist Organization
This paper reframes the notion of work/life balance through analysis of branding and the immaterial labour process in a "new age capitalist" organization. The company does not manufacture material
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06/18/2010
• #Work Life Balance
Linking Emotional Brand Attachment and Sales Promotion to Post-Purchase Cognitive Dissonance: The Mediating Role of Impulse Buying Behavior
The primary objective of this research is to develop a better understanding of consumers post-purchase psychological state by examining the influence of sales promotion and emotional brand attachment
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11/30/2020
• #Marketing Messaging
Does Fair Trade Breed Contempt? A Cross-Country Examination on the Moderating Role of Brand Familiarity and Consumer Expertise on Product Evaluation
This article is a within- and cross-country examination of the impact of fair trade certification on consumers evaluations and attitudes toward ethically certified products. Across three experimental
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05/22/2017
• #Fair Trade
Factors influencing choice of a university by students in Zimbabwe
This paper discussed factors that influence choice of a university by students in Zimbabwe. A cross-sectional qualitative design involving the use of focus groups is used. The research revealed
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09/04/2013
• #Education and Training
Customers Satisfaction on Online Shopping in Malaysia
This research attempted to find out the factors that are affecting customers intention and satisfaction to shop online. To shop on Internet becomes an alternative for consumers since it is more
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10/01/2011
• #Customer Satisfaction
How Older Consumers' Perceived Ethicality Influences Brand Loyalty
Brand loyalty, that is, a consumers propensity to purchase a product or a brand continuously, is one factor that can be used to increase a companys profits. Initially, consumers may do some
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04/2018
• #Ethical Lifestyle
Integrating identity, strategy and communications for trust, loyalty and commitment
Purpose This paper aims to operationalise and juxtapose variables related to identity, strategy and communications, and then examine the impact of such integration on organisational stakeholders
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05/05/2016
• #Public Trust
Criminal Responsibility of Students Regarding Using Mobile Devices and Violating the Principles of Information Security
The combination of information security and criminal law in the case of usage of smart mobile phones among the students is a very relevant and current topic. Namely, the number of smart mobile phones
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01/2014
• #Regulation and Compliance