CSR and corporate branding effect on brand loyalty: a study on Indian banking industry
Purpose The study aims to examine the effect of corporate social responsibility (CSR) on corporate branding (CB) and brand loyalty (BL) inthe Indian Banking industry. The study further intends to
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02/13/2018
• #Corporate Social Responsibility
Effect of Consumption Values on Consumer Satisfaction and Brand Commitment: Investigating Functional, Emotional, Social, and Epistemic Values in the Running Shoes Market
Firms can acquire sustainable competitive advantages by managing brand relationships and consumption values. However, previous studies do not compare consumption value with consumer satisfaction and
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10/10/2019
• #Customer Satisfaction
CSR as hypocrisy avoidance: a conceptual framework
Purpose The theoretical understanding of CSR is caught on the horns of the dilemma between the ethical and instrumental approaches. The strategic turn in CSR has brought the dilemma to a newhead.
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02/19/2019
• #Corporate Social Responsibility
One-page strategic plan: the case of Aarong company from Bangladesh
Strategic development and planning predetermine all the major fields of activities. Marketing activities are the key tool of communication with a companys customers, suppliers and other stakeholders.
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05/25/2018
• #Planning and Strategy Management
Investigation of the Consumers' Preferences about Effective criteria in Brand Positioning: Conjoint Analysis Approach 1
It is evident that in the current world of business anybody has recognized the importance of choosing the appropriate brand for the products and presented service in the field of marketing.
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2013
• #Marketing
Experience from Bangladesh with ethical trading initiatives
There has been increasing concern among consumers in the North about labour standards and conditions of employment in producing/exporting countries in the South. Such concerns have inevitably led to
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2003
• #Ethical Lifestyle
Campaigning Culinary Documentaries and the Responsibilization of Food Crises
This paper explores the campaigning culinary documentary (CCD) as an emerging format within food television. CCDs bring together elements of the lifestyle genre with an explicit focus on a food
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08/01/2017
• #Media Reporting
How does the Perceived Ethicality of Corporate Services Brands Influence Loyalty and Positive Word-of-Mouth? Analyzing the Roles of Empathy, Affective Commitment, and Perceived Quality
In the past few decades, a growth in ethical consumerism has led brands to increasingly develop conscientiousness and depict ethical image at a corporate level. However, most of the research studying
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12/04/2015
• #Corporate Governance