THE INFLUENCE OF TRUST ON CONSUMER DESIRE TO VISIT HOTELS
The rapid development of the hospitality industry and increasingly fierce competition. One of the key factors influencing consumer decisions is the level of trust in the hotel. Trust includes
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10/02/2023
• #Corporate Image
Corporate identity: Definition and Component
This chapter provides a systematic review of the identity literature and reviews a range of literature in order to establish the domain of corporate identity and the related concepts. Then, the
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07/29/2021
• #Corporate Governance
Millennials Brand Love of Regional Specialties Food: The Role of Brand Authenticity and Brand Trust
West Sumatra is a region that produces interesting regional specialties foods. One of the specialties of West Sumatra which is internationally recognized is Rendang. This study measures the level of
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11/14/2023
• #CSR Practice
A Study on Redefining Luxury: Exploring Sustainable Practices and Ethical Branding in the Green Age
“True luxury lies not only in opulence and extravagance, but in the conscious choices we make to create a more sustainable and ethical future." In the current era of sustainability, consumer
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11/21/2023
• #Corporate Social Responsibility
Increasing Student Consciousness: Teaching Advertising through a Social Justice Lens
This exploratory study reviewed how teaching advertising and strategic communication through the lens of social justice and as an active agent to impact society influenced student perspectives. Using
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12/2023
• #Awareness
The impact of westernisation on the purchase intention of cruelty-free products: a study based on the Sri Lankan cosmetic market
Purpose – A surge in demand for ethical products, including cruelty-free products, has been well documented in recent years, with direct ramifications for businesses. This trend towards ethical
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11/28/2023
• #Ethical Lifestyle
Brand ethicality perception and Brand equity: a comparative analysis of the Global 100 Ranking and the Best Global Brand Ranking
The objective of this study is to analyze whether the brands perceived as ethical are, at the same time, those that have better economic results and a major brand equity. Ethical brands are perceived
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09/27/2023
• #CSR Practice
The Contribution of Perceived Brand Ethics to the Development of Consumer Trust: A Qualitative Study of Moroccan Islamic Banks
The Moroccan banking sector is facing growing challenges to adhere to emerging standards of business ethics and corporate social and environmental responsibility. A marketing ethic based on good
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01/01/2024
• #Corporate Social Responsibility