THE IMPACT OF EXPERIENTIAL MARKETING ON BRAND COMMITMENT A CASE OF ONGA FOOD SEASONING
Experiential marketing is a strategic approach that focuses on creating immersive and memorable experiences for consumers to foster a strong connection with a brand. The relationship between
Read More »
10/2023
• #Marketing
The Effects of Factors Regarding Corporate Social Responsibility (CSR) Activities Conducted within the Scope of Green Marketing on Purchase Intention
Purpose – In today's world, with the awareness of consumers, corporate social responsibility activities have gained importance and these activities have begun to be used as an element of
Read More »
01/20/2024
• #Corporate Social Responsibility
Strategi Komunikasi Pemasaran MAD For Makeup dalam Menciptakan Brand Image Sebagai Merek Kosmetik untuk Gen Z
This research discusses the marketing communication strategies implemented by MAD For Makeup in an effort to create a brand image as a major player in the cosmetics industry, especially in attracting
Read More »
05/10/2024
• #Marketing
Evolution of Business Ethics
In the present article, a meta-analysis on the subject of business ethics is proposed. The issue has been a field of interest since the beginning of the early commerce forms, when the bartering was
Read More »
2022
• #Globalisation
Food Marketing Ethics
Most research in marketing ethics focuses on the ethics of the marketing professional or salesperson, while information on the consumer perspective is scarce (Vitell, 2003). According to Laczniack
Read More »
10/05/2020
• #Corporate Social Responsibility
The Mediating Role of Ethical Brand Equity: A Partial Least Squares Structural Equation Modeling in Moroccan Islamic Banking
Most research in marketing ethics focuses on the ethics of the marketing professional or salesperson, while information on the consumer perspective is scarce (Vitell, 2003). According to Laczniack
Read More »
03/02/2024
• #Corporate Social Responsibility
THE RELATIONSHIP BETWEEN SHAME-PRONENESS, DEPRESSION, AND ANXIETY, IN ALBANIAN STUDENTS
Self-conscious emotions such as shame are recognized for their distinct roles in psychopathology. Shame consists of a multifaceted blend of emotions, often marked by negative, self-defeating
Read More »
07/01/2024
• #Public Health
CULTURE AND INFORMATION SEEN THROUGH DISCOURSE AND REPRESENTATION
Gustave Courbet's painting "The Grain Sifters" offers a compelling portrayal of nineteenth-century rural life, focusing on the labor of working-class women in agricultural settings. Through
Read More »
07/01/2024
• #Culture and Lifestyle