Education and Training
REASONS WHY FIRST-YEAR STUDENTS SELECTED A BUSINESS COLLEGE AT A UNIVERSITY: POST-PANDEMIC INSIGHTS
Recruiting and retaining students is increasingly challenging in a highly competitive higher education arena. Various external factors influence first-year students’ choices of career and preferred Read More »
SUCCESSOR SCHOOL FOR HIGHER EDUCATION STUDENTS WITH FAMILY BUSINESS BACKGROUND – A PEDAGOGICAL
Higher education institutions are increasingly recognizing the importance and relevance of teaching entrepreneurship and entrepreneurial teaching. The unspoken assumption in most of our lessons about Read More »
GENDER DISPARITIES IN BEHAVIORAL INTENTION TO USE UNIVERSITY WEBSITES AMONG GENERATION Y STUDENTS
In recent years, there has been growing interest in the role of university websites in higher education. University websites are an important source of information for students, providing access to Read More »
STUDENT-UNIVERSITY IDENTIFICATION: A BRAND PERSONALITY REFLECTIVE NARRATIVE PERSPECTIVE
This qualitative study explores student-university brand identification and brand personality to determine suitable themes for higher education institutions’ (HEIs) brand communication. Thematic Read More »
LITERATURE REVIEW OF CONTEMPORARY PERSPECTIVES ON MANAGEMENT OF BUSINESS FOR SMEs IN THE DIGITAL
Current research lacks in-depth insights into the digital transformation management of business processes in Small and Medium sized enterprises. The aim of this article is to develop a framework for Read More »
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