Through its rapid production methods that supply the latest catwalk styles almost instantaneously to the high street, the fast fashion model has revolutionized the fashion industry, while generating Read More »
Fashion is considered an element of “cultural identity”. At the same time, it has always been a dynamic phenomenon in which different styles, designs and models converged, acting both as a source Read More »
Purpose - The paper analyses consumers hostile responses and 'creative re-interpretation of a proactive Corporate Social Responsibility (CSR) brand communication campaign on social media by a leading Read More »
The main objective of the present study is the investigation of the effects of applied business ethics to consumer perceptions, as well as the identification of possible research relationships among Read More »
In recent years, it has become an increasingly common marketing practice to connect the sale of consumer products to corporate social responsibility (CSR) initiatives, such as aid and development Read More »