Collaboration and Partnership
How Relationship Conditions Affect Suppliers’ Resource Inputs
For buyer-seller relationships to allow for effective transmission and integration of resources, and for value creation, each partner needs to invest in the relationship and needs to make it easy for Read More »
Should I Introduce My Partner?: Exploring The Effects Of Stakeholder Cocreation On Consumers’ New
An emerging stream of research explores the effects of involving consumers during new product development. Yet, in recent years firms have started to cocreate products with multiple types of Read More »
Building An Innovation Community: An Empirical Analysis Of How To Encourage External Stakeholders
The integration of external stakeholders in firms’ NPD process has found increasing interest in business research and practice. Central to this topic are virtual innovation communities managed by Read More »
The Influence Of Negotiators’ Individualism On Disaggregated Outcomes In Multi-Issue Business
We investigate bargaining teams’ level of individualism as an antecedent of disaggregated outcomes on high- and middle-priority issues (HPIs and MPIs, respectively). French vs. German-French vs. Read More »
Alliance Market Orientation And New Product Performance In High-Tech Industries
Market orientation has traditionally been examined as an intra-firm concept. However, as firms often collaborate with other firms to create offerings that have superior value to customers, there is a Read More »
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