Product Quality
Consumer’s Local-Global Identity And Price-Quality Association
Previous literature documents multiple factors that influence consumers’ price-quality associations (PQA)—their tendency to use price as an indicator of perceived quality, including prior Read More »
Author: Zhiyong Yang, Sijie Sun, Ashok K. Lalwani, Narayanan Janakiraman
Contributor: eb™ Research Team
Contagion And Product Physicality: A Study Of Consumer Response To Recycled-content Products.
The purchase of recycled-content products poses dilemmas for consumers. Consumers may want to preserve the environment, but simultaneously can be concerned about potential contamination resulting Read More »
Author: Qizhou Wang, David A. Norton, Robin A. Coulter, William T. Ross, Jr.
Contributor: eb™ Research Team
How The Past Shapes The Present: The Assimilation Of Enjoyment To Similar Past Experiences
Throughout their lives, consumers sample experiential products (e.g., movies, coffee). Obviously, the type and number of experiences that consumers accumulate varies greatly. Some gather a great Read More »
Impact Of Sustainability Reporting On Brand Value: An Examination Of 100 Leading Brands In
The recent sustainability reporting (SR) mandate by the Singapore Exchange has heightened stakeholder awareness and propelled sustainability disclosures. Albeit encouraging, more than half of listed Read More »
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REDEFINING ORGANIC PRODUCTS
To define organic products we can identify three ways. The first view is from the scientific perspective, the second is a legislative perspective and the third view is that from commercial Read More »
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