Product Quality

Article

Cobrand-harm Crises And Consumers Attributions Of Responsibility

Although product-harm crises are addressed in solo-brand contexts (e.g., Lei, Dawar, & Gürhan-Canli 2012) and cobranding research is growing, consumer response to negative cobrand events is not Read More »

Date: 2013
Author: Casey E. Newmeyer, Julie A. Ruth
Contributor: eb™ Research Team
Article

The Impact Of Childhood Exposure To Interparental Conflict On Consumer Response To Online Reviews

Online reviews often exhibit less consensus, wherein reviewers disagree on aspects of product performance. Research on the effect of review consensus exhibits mixed results (e.g., Zhu and Zhang Read More »

Date: 2018
Author: Mengmeng Liu, Maureen Morrin, Boyoun Grace Chae
Contributor: eb™ Research Team
Article

Increasing Consumption Of Larger Product Sizes Through Symbolic Congruity: Size Label Color And

In product packaging, size labels provide semantic information indicating the relative magnitude of a product, and color influences consumer perceptions in both physical and physiological ways (i.e., Read More »

Date: 2018
Author: Seth Ketron, Nancy Spears
Contributor: eb™ Research Team
Article

The Impact Of Product Type On Disposal Intentions

Despite early suggestions that product characteristics might play a significant role at the stage of disposition (Jacoby, Berning, and Dietvorst 1977), extant research focused largely on the impact Read More »

Date: 2018
Author: Mustafa Karataş, Rabia Bayer, Zeynep Gurhan-Canli
Contributor: eb™ Research Team
Article

When High-End Designers Partner With Low-Cost Retailers: Bridging The Access Gap

When high-end designers work with low-cost retailers to create co-branded collections (e.g., Karl Lagerfeld for H&M), such alliances are referred to as designer-for-retailer collaborations. Though Read More »

Date: 2018
Author: Gabriel E. Gonzales, Johanna Slot, Margaret G. Meloy
Contributor: eb™ Research Team
CATEGORY