Opinion Polling and Statistics
Weak > Strong: The Ironic Effect Of Argument Strength On Supportive Advocacy
A great deal of research has tested the effect of argument quality—or message strength—on persuasion (for reviews see Petty & Wegener, 1998; Petty, Rucker, Bizer, & Cacioppo, 2004). This vast Read More »
When Do People Talk About And Why?
People talk about things that occur over various time horizons into the past, present, and future. They talk about the television show they are currently watching, the groceries they bought Read More »
The Role Of Cognition In Uncertainty Aversion: When Less Thought Leads To More Rational Choices
Human beings often strive to be rational and consistent in their decision making. As a result, a great deal of academic research has been devoted to understanding the decision strategies that promote Read More »
Anchors As Midpoints: It’s Not The Size Of The Adjustment That Counts, It’s The Direction
People’s estimates of unknown quantities are tethered to values they have previously considered, a phenomenon known as anchoring (Tversky & Kahneman, 1974). Previous research has attributed Read More »
When Sharing Isn’t Caring: The Influence Of Seeking The Best On Sharing Favorable Word Of Mouth
Past word of mouth (WOM) research typically finds that, if consumers share WOM with others, it tends to be consistent with actual perceptions (Berger 2014). Thus, a negative consumption experience, Read More »
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