Opinion Polling and Statistics
Social Desirability And Its Impact On Audience Research
Social desirability bias (SD bias) describes research participants’ tendency to adapt response behavior to perceived social norms. SD bias can affect the validity of studies. However, as of yet, Read More »
Author: Sigrid Bekmeier-Feuerhahn, Paula Maria Bögel, Andreas Heinen
Contributor: eb™ Research Team
Factors Affecting Voters’ Voting Behavior: A Literature Review
This study presents a literature review on the factors that determine voters' voting behavior. The factors affecting voter decisions are discussed under three main headings: (1) voter-related Read More »
Revealing Painful Truths: The Impact Of Friends On Self-Report Of Health-Related Behavior
We propose a novel approach utilizing the information among friends in social networks that provides incentives for truthful responding in consumer surveys. In a series of studies, we show that the Read More »
Author: Reto Hofstetter, Christian Hildebrand, Andreas Herrmann, Joel Huber
Contributor: eb™ Research Team
How Do Predictions Affect Accuracy Perceptions? The Role Of Depth Of Information Analyses
Information is key to decision-making. However, seldom do consumers have the time or the ability to interpret information. Therefore, they often rely on forecasts that analysts (e.g., market Read More »
The Unlikely Middle: Overestimation Of Most And Least Likely Outcomes
Assessing of the probability of future outcomes is central to most forward-looking behaviors, from an investor assessing the risk of a portfolio to a consumer assessing how a currently available Read More »
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