Globalisation
Pride And Prejudice – Promotion Or Prevention? Unraveling Domestic Country
Consumers often are positively biased in their preferences for domestic products to foreign alternatives. Previous research has established consumer ethnocentrism and national identification as Read More »
Author: Peter Mathias Fischer, Katharina Zeugner Roth
Contributor: eb™ Research Team
European Franchise Expansion Into Latin America. Evidences From The Spanish Franchise System
Although the body on international marketing focuses on emerging markets is growing, the attention paid to the Latin American context continues to be very limited. In an attempt to enhance the Read More »
Are Global Brands Trustworthy? The Role Of Brand Affect, Brand Innovativeness, And Consumer
Multinational companies essentially manage their brands globally (e.g. Red Bull, Coca-Cola, Louis Vuitton), mainly because consumers tend to have similar tastes, preferences, and expectations around Read More »
Author: Richard Huaman-Ramirez, Noël Albert, Dwight Merunka
Contributor: eb™ Research Team
Globalization And The Transformation Of The Nation State: A Public Administration Perspective
Globalization has radically changed the structure, functioning, economic borders and public administration models of the nation state. The aim of the study is to analyze the transformations in public Read More »
APPLICATION OF GAME THEORY IN TODAY’S ECONOMIC WORLD
This paper explores the contemporary applications of game theory in economics, focusing on developments and case studies from recent years up to 2024. This examines how game theory continues to Read More »
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