Ethnic and Cultural Diversity
The Best Of Both Worlds: Androgyny In Consumer Choice
The marketplace is awash with masculine or feminine brands and products designed to appeal specifically to men or women (Grohmann 2009; Yan 2016). Are such binary appeals truly effective, or might Read More »
Changes In Social Values In The United States – 1976-2017: Is A New Age Of Tribalism Emerging?
Social values, which represent society’s goals, ideals, and conceptions of preferred states (Kahle 1996), are dynamic and always changing. Thus, a continuous understanding of changes in values over Read More »
Author: Eda Gurel-Atay, Wang Suk Suh, Lynn R. Kahle, Johnny Chen
Contributor: eb™ Research Team
The Impostor Syndrome From Luxury Consumption
Luxury brands symbolize cultural ideals and signal desirable qualities such as power, influence, and success, which embody individuals’ aspirations and vision of their ideal selves (Belk 1998). Read More »
Author: Dafna Goor, Nailya Ordabayeva, Anat Keinan, Sandrine Crener-Ricard
Contributor: eb™ Research Team
Major Or Minor: When Foreign Language Increases Versus Decreases Cheating
The world is witnessing dishonesty of all magnitudes, from minor shoplifting to astounding financial traps, from embellishing dating profiles to faking identities. Given the prevalence of dishonesty, Read More »
Crossing Race And Markets: Introducing The Race In The Marketplace Research Network
Both research and practice reveal that race plays a key ideological role in the functioning of consumption markets worldwide (Nopper 2011; Thomas 2017; Zerofsky 2016). However, scholarship on Read More »
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