Environment and Nature
Cross-Cultural Differences In The Formation Of Attitudes And Usage Intention Of Electric Cars: A
We propose a model in which green self-identity (GSI) is an antecedent of both environmental concern (EC) and moral obligation (MO), which in turn affect the attitude towards eco-friendly electric Read More »
Author: Camilla Barbarossa, Suzanne C. Beckmann, Ingrid Moons, Patrick de Pelsmacker
Contributor: eb™ Research Team
Consumer Responses To Structural And Informational Components Of Eco-Designed Packaging: The Role
Manufacturers are increasingly designing more sustainable packaging and consumers tend to evaluate sustainable initiatives positively. However, ecological stimuli can sometimes have a negative impact Read More »
Author: Lise Magnier, Dominique Crié, Jan Schoormans
Contributor: eb™ Research Team
Demand-Side Perspective Of Technology Substitution: Disadopting Landlines For Mobile Phones
Some technologies are quickly supplanted by innovations, yet others continue co-existing with new technologies. Why? A new technology becomes a substitute only when consumers disadopt the incumbent Read More »
Pay For Clean And Green? Assessing The Willingness To Pay More For Green Power
Green marketing is largely concerned with resources conservation and the development of environmentally friendly strategies (Oyewole 2001). Past research has examined the attitudes and behaviours Read More »
The Role Of Emotion In Place Attachment
The role of place attachment in influencing tourists’ environmental attitudes and pro-environmental behaviour is supported by many. Tourists tend to express stronger emotional attachment towards Read More »
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