Education and Training
Using The Rasch Model For The Development And Assessment Of Multiple-Choice Tests In Marketing:
Recent developments in university education lead to marketing courses of hundreds of students. To cope with the challenge of efficient and fair test assessment, lecturers have switched to easily Read More »
The CMGS (Case Method With Guest Speakers) Project: Developing Experienced Learning In Sales
The implementation of the CMGS (Case Method with Guest Speakers) Project in Sales Management courses provides Marketing undergraduate students with first-hand practical knowledge about how a sales Read More »
Author: José Luis Ruíz de Alba, Maria L. Vallespin Aran, Estefania Almenta López
Contributor: eb™ Research Team
Clickers: Educational Applications In University Teaching
The use of information and communication technologies (ICTs) by students has been broadly studied over time. Until now, many innovations have been introduced on a continuous basis, including among Read More »
Author: Myriam Martínez Fiestas, Francisco Liébana Cabanillas, Lidya Jareño Macias
Contributor: eb™ Research Team
Reward Alleviates Moral Licensing Effect
Past psychology research has found an increased tendency to act unethically after people have already behaved in an ethical way, known as moral licensing effect. In this research, we propose that Read More »
Time Of Submission: An Indicator Of Procrastination And A Correlate Of Performance On Undergraduate
Research that relates academic procrastination to student performance relies on self-completed questionnaires. This study seeks to identify an immediate, non-intrusive indicator (based on actual Read More »
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