Discrimination

Article

When Do Unethical Brand Perceptions Spill Over To Competitors?

We examine whether the unethical actions of marketplace brands (e.g., the Volkswagen emissions scandal) hurt the ethical perceptions of competing brands (e.g., Ford, BMW). Across two studies, we find Read More »

Date: 09/09/2016
Author: Rebecca K. Trump, Kevin P. Newman
Contributor: eb™ Research Team
CATEGORY