Corporate Initiative

Article

Co-Creation: A Case Study Of A ‘focused’ Business Model Approach

This paper explores focused co-creation, one of three broad business model approaches to co-creation. The paper briefly outlines these approaches and then examines focused co-creation in Burberry, Read More »

Date: 06/03/2014
Author: Pennie Frow, Adrian Payne
Contributor: eb™ Research Team
Article

International Marketing Strategy For Lush Ltd. In India

This study explores the strategic considerations essential for Lush Ltd., a renowned British cosmetics retailer noted for its fresh, handmade, and ethically driven products, as it considers market Read More »

Date: 05/12/2025
Author: Kwan Hong TAN
Contributor: eb™ Research Team
Article

Better (Red)™ Than Dead? Celebrities, Consumption And International Aid

Bono’s launch of Product (RED)TM at Davos in 2006 opens a new frontier for development aid. Product RED is ‘a brand created to raise awareness and money for The Global Fund by teaming up with Read More »

Date: 2016
Author: Lisa Ann Richey, Stefano Ponte
Contributor: eb™ Research Team
Article

TALENT MANAGEMENT WITHIN SMEs: ATTRACTING, DEVELOPING, REWARDING, AND RETAINING WORKERS AS SOURCES

The aim purpose of this study is to explore talent management within SMEs in attracting, developing, rewarding, and retaining in enhancing sustainability. In so doing, we focused on the key talent Read More »

Date: 07/11/2023
Author: Thembelani Mlilo, Victoria Oluwafunmilayo Adekomaya, Shepherd Dhliwayo
Contributor: eb™ Research Team
Article

Corporate Environmental Information Disclosure And Investor Response: Empirical Evidence From

This paper aims at analyzing the impact of corporate environmental information disclosure from the perspective of investors. To that end, we have collected environmental information disclosure data Read More »

Date: 01/2022
Author: Zhong Xiang Zhang, Jia Meng
Contributor: eb™ Research Team
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