Community Relations
The Role Of Voluntary Organızations In Building Trust
Voluntary organizations are crucial in promoting generalized social trust in a society. The aim of this study is thus to investigate the relationship between the generalized social trust and Read More »
Making Cause-related Corporate Social Responsibility (CSR) Count In Holiday Accommodation Choice
We test how different presentations of cause-related corporate social responsibility (CSR) initiatives affect the choice of holiday accommodation bookings. Results of a stated choice experiment Read More »
Author: Sara Dolnicar
Contributor: Melanie Randle, Astrid Kemperman eb™ Research Team
Social Sharing Of Negative Emotions In Virtual Travel Communities
Virtual communities offer a social environment in which several emotional processes take place. After a collective emotional event, such as a terrorist attack, these communities can provide Read More »
Let’s Get Together And Make A Difference: Experiencing A Community In Donation-Based Crowdfunding
Social-causes campaigns are the largest category in crowdfunding and donation-raising campaigns hold a big portion of this category (www.statista.com). However, most of the research in crowdfunding Read More »
“Eww, It Has A Face!” Anthropomorphizing Food Products Deteriorates Consumption Experience
Anthropomorphism – the attribution of human characteristics to nonhuman objects – is a popular marketing strategy used for various products (Aggarwal and McGill 2007; Epley, Waytz, and Cacioppo Read More »
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