Personal Choice

Article

Choosing The More Effortful Option For Illusionary Self-Control

Consumers must often choose between giving into temptation and the pursuit of a higher-order, long-range goal (Hoch and Loewenstein 1991; Metcalfe and Mischel 1999). These dilemmas are especially Read More »

Date: 2013
Author: Yanjie Li, Leilei Gao
Contributor: eb™ Research Team
Article

How Incidental Affect Alters Subsequent Judgments: Insights From Behavioral, FMRI, And

People do not have stable, coherent and readily accessible preferences that can be reliably measured through self-report. Instead, judgments are constructed on the spot and recent, contextual factors Read More »

Date: 2013
Author: Hilke Plassmann, Baba Shiv, Beth M. Pavlicek
Contributor: eb™ Research Team
Article

The More Interest In The Product, The Merrier?

Studies have documented consumers’ everyday purchase-behavior as being influenced by the interest of others. Directionally mixed findings exist on the effect of others on one’s purchase behavior. Read More »

Date: 2013
Author: Yael Steinhart, Michael A. Kamins, David Mazursky, Avraham Noy
Contributor: eb™ Research Team
Article

The Effect Of Money Priming On Consumers’ Choice

Previous research has revealed the significance of money cues on people’s behaviors and thoughts in diverse domains: People primed with money, compared with the control participants, persisted Read More »

Date: 2013
Author: EunKyoung Lee, Hee-Kyung Ahn, Myungwoo Nam
Contributor: eb™ Research Team
Article

Savoring Through Avoidance: Identity-based Strategic Memory Protection

Today marketers are keenly aware that our memories of a consumption experience can greatly impact whether we will consume a product or experience again in the future. Yet, there is very little Read More »

Date: 2013
Author: Americus Reed II, Mark R. Forehand, Kathryn Mercurio
Contributor: eb™ Research Team
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