Do You Have To Look Like A Human To Be Smart? An Exploratory Study Of The Influence Of Anatomy And
The 500 000 accident-free kilometers travelled by the Google Car is a dramatic example of the future place of domestic robots in everyday life (Rijsdijk and Hultink, 2003). Because of their ability Read More »
Staying The Course: The Impact Of No-choice Options On Post-Choice Persistence
Individuals regularly face adversity in the pursuit of goals that require ongoing commitment. Whether or not individuals persist in the face of adversity greatly affects the likelihood that they will Read More »
Aging Well Differently: Desired Aging Well And Its Influence On The Consumption Of People From Ages
The increase in life expectancy and the challenge of aging well that ensues from it have given rise to the new concept of successful aging (SA). SA has been the subject of many research studies over Read More »
You Have To Earn It, But I Don’t: The Role Of Monetary Fairness In Conspicuous Consumption
Consumers who are motivated to present themselves in a socially desirable manner often choose to display images of higher status, wealth, and prestige through conspicuous consumption. However, will Read More »
Author: Saerom Lee, Hans Baumgartner, Karen Page Winterich
Contributor: eb™ Research Team
Consequences Of Cultural Fluency
On the 4th of July, do Americans put more food on a patriotic plate? Can subtle exposure to traditional wedding photos make you more willing to buy an unrelated consumer product? In short, can Read More »
Consumer Creativity In Product Design: The Effects Of Providing A Default Product On Idea
From the widespread practice of product customization to the recent practice of “crowdsourcing” ideas, companies are actively involving consumers in the new product development process. To Read More »
An Attributional Explanation Of Consumers’ Unexpected Attitudes And Behavior Toward
Rising obesity rates among children have led many to blame the fast food industry because frequenting quick-service restaurants has been linked to higher intakes of sodium, fat, calories, and soft Read More »
Author: Claudia Dumitrescu, Renée Shaw Hughner, Clifford J. Shultz
Contributor: eb™ Research Team
Risky Business: The Negative Impact Of Ambiguity On Risk Communications
Consumer information presents risks in several formats; for example, using absolute risk estimates such as 10% or ranges such as 5-15%. While these two sets of statistical likelihoods might appear Read More »
The Generative Consumer Can Make A Difference
The concept of generativity, that is the adults’ preoccupation for the well-being of the next generations, has recently generated interest in the field of marketing (e.g., Urien and Kilbourne Read More »
A Selfless Or Selfish Act: The Incidental Effect Of Direction Of Comparison On Prosocial Behavior
We propose that incidental direction of comparison is an important predictor of prosocial behavior. Direction of comparison can be downward or upward (being better or worse off than a comparison Read More »