The Moderating Role Of Numeracy In The Effectiveness Of Cause-Related Marketing
Cause-related marketing (CRM) is a well-known selling strategy to improve the success of a product by including a donation to a charitable cause into the product price (Varadarajan, & Menon, Read More »
Cognitive Motivation And Its Impact On Price Cognition
As defined by Cacioppo and Petty (1982), need for cognition (NFC) refers to individuals’ tendency of engaging in effortful thinking. Tenets of dual process theory invoke that low NFC individuals Read More »
Fairness Or Compassion? Cultural Differences In Power Norms Affect Judgments Of Power-Holders
Cultures appear to differ in the degree to which they nurture personalized versus socialized power concepts (Torelli and Shavitt 2010). European Americans seem more likely to conceptualize power as Read More »
Author: Carlos J. Torelli, Sharon Shavitt, Timothy P. Johnson, Noel Chávez, Young Ik Cho, Allyson L. Holbrook, Saul Weiner
Contributor: eb™ Research Team
Behind The “Privacy Paradox”: Decreasing Disclosure By Viewing Information As A Constrained
The issue of protecting consumer privacy has continued to grow in prominence over the past several years. Companies have grown increasingly sensitive to privacy concerns as the Federal Trade Read More »
Incandescent Affect: Turning On The Hot Emotional System With Bright Light
We propose that turning on the light can turn on the hot emotional system. Across six studies we show that ambient brightness makes people feel warmer, which increases the intensity of their Read More »
Charities, Connections, And Costs: Why And When Moral Identity Triggers Preferences To Donate Time
In this article, we propose that motivation to connect with others is a key driver of the effect of moral identity on preference for giving time rather than money. This identity-based motivation Read More »
Author: Eric Levy, Stephanie Finnel, Americus Reed II, Karl Aquino
Contributor: eb™ Research Team
The Better You Do, The Worse You Feel: Selective Information Processing Approaches Based On Social
Consumption settings in which consumers are evaluated in comparison to others are ubiquitous. A prime example of such settings is the postsecondary education industry with, in the USA alone, its 21 Read More »
Author: Dilney Gonçalves, Jonathan Luffarelli, Antonios Stamatogiannakis
Contributor: eb™ Research Team
Malleable Estimation: The Effect Of Language Directionality On Spatial Sets
Neoclassical economic theory considers man to be a utility maximizer who will choose the same alternative under any circumstance given it provides to him the maximum utility (Luce 1959). However, Read More »
Sunny Side Up: How Regret Leads To Defensive Optimis
As one of the negative emotions most tightly related to decision-making, regret has proved an important topic for consumer behavior research (e.g., Simonson 1992, Inman and Zeelenberg 2002). People Read More »
Effects Of Different Types Of Schematic Support On Item And Associative Memory For Brands In Older
Brand memory is central to brand equity (Keller 1993) (Keller 1993) as well as consumer decision making (Hoyer and Brown 1990; Warlop, Ratneshwar, and van Osselaer 2005; Yoon et al. 2005). It is well Read More »
Author: Praggyan (Pam) Mohanty, S. Ratneshwar, Moshe Naveh-Benjamin
Contributor: eb™ Research Team