Corporate Social Responsibility And Employer Attractiveness
This research paper focuses on the controversy whether corporate social responsibility (CSR) has an influence on employer attractiveness and to what extent the cultural background and individual Read More »
Emotional Responses To Branded And Unbranded Foods
Investigating the emotions elicited by a product considering only its sensory characteristics or both its sensory characteristics and packaging/branding can give a deeper insight into product Read More »
Author: Sara Spinelli
Contributor: E. Monteleone, J. Prescott, G.P. Zoboli, C. Masi eb™ Research Team
When Brand Distinctiveness Is In The AI Of The Beholder –Trademark Law For Autonomous Intelligent
Trademark law is quintessentially a response to all-too-human cognitive failures: We have limited time, limited attention spans, limited memory and an ability for pattern recognition that on the one Read More »
Customer Experience In Circular Economy: Experiential Dimensions Among Consumers Of Reused And
The textile and clothing industry is undergoing a sustainability transition, pushing related businesses to adapt to circular economy (CE) models, such as recycling and reuse. This shift has been Read More »
Author: Leena Aarikka-Stenroos
Contributor: An Hai Ta, Lauri Litovuo eb™ Research Team
Punishing Vices Or Rewarding Virtues? The Motivations For And Benefits Of Ethical Ratings For
In A Treatise on Virtues and Rewards, Dragonetti (1769) advances a theory of action based on rewards for virtues. The idea of rewards, especially of awards, relies on the hypothesis that intrinsic Read More »
The Contribution Of Perceived Brand Ethics To The Development Of Consumer Trust: A Qualitative
The Moroccan banking sector is facing growing challenges to adhere to emerging standards of business ethics and corporate social and environmental responsibility. A marketing ethic based on good Read More »
ANALYSIS OF CORPORATE SOCIAL RESPONSIBILITY IN THE AFFECTIVE RESPONSE OF BANCOLOMBIA'S USERS
The objective of the article was to determine whether corporate social responsibility initiatives are related to consumers' love for a financial institution, represented by the Bancolombia brand. A Read More »
Author: María Cristina Otero Gómez, Wilson Giraldo Pérez, Luis Alejandro Gutiérrez Barriga
Contributor: eb™ Research Team
Making Cause-related Corporate Social Responsibility (CSR) Count In Holiday Accommodation Choice
We test how different presentations of cause-related corporate social responsibility (CSR) initiatives affect the choice of holiday accommodation bookings. Results of a stated choice experiment Read More »
Author: Sara Dolnicar
Contributor: Melanie Randle, Astrid Kemperman eb™ Research Team
1L=10L For Africa: Corporate Social Responsibility And The Transformation Of Bottled Water Into A
In recent years, it has become an increasingly common marketing practice to connect the sale of consumer products to corporate social responsibility (CSR) initiatives, such as aid and development Read More »
The Ethics And Boundaries Of Industry Environmental Campaigns
As scientific consensus points to an environmental crisis, many industry campaigns downplay the industry's environmental impacts while publicizing adverse effects to the economy that may result from Read More »