Are Brands Forever? How Brand Knowledge And Relationships Affect Current And Future Purchases
Purpose The purpose of this paper is to develop a comprehensive model that combines brand knowledge and brand relationship perspectives on brands and shows how knowledge and relationships affect Read More »
Author: Franz-Rudolf Esch, Patrick Geus, Bernd Schmitt, Tobias Langner
Contributor: eb™ Research Team
A Review Of Ethical Consciousness (EC) And Organic Food Choice: A Ripe Opportunity To Communicate
Ethical consumption is a phenomena reflected by consumers all across the world. The issue of sustainable development and sustainable living has the idea of sustainable or ethical consumption at its Read More »
A Review Of Ethical Consciousness (EC) And Organic Food Choice: A Ripe Opportunity To Communicate
Ethical consumption is a phenomena reflected by consumers all across the world. The issue of sustainable development and sustainable living has the idea of sustainable or ethical consumption at its Read More »
Does Having An Ethical Brand Matter? The Influence Of Consumer Perceived Ethicality On Trust,
The recent rise in ethical consumerism has seen increasing numbers of corporate brands project a socially responsible and ethical image. But does having a corporate brand that is perceived to be Read More »
Author: Jatinder Singh, Joan Manel Batista-Foguet , Oriol Iglesias
Contributor: eb™ Research Team
Meta-Analysis Of The Research About Mooc During 2013-2014
The first MOOC (Massive Open Online Course) was launched in 2008 in Canada. Since then these new model of online education has proliferated around the world and sparked many interesting and often Read More »
Author: Albert Sangrà, Mercedes González-Sanmamed, Terry Anderson
Contributor: eb™ Research Team
The Effect Of Performative And Social Legitimation On Brand Equity: A Customer – Based Approach
Customer brand support is intensively used among marketers and marketing academics. It designs the support that the consumer markets give to the brand building thus or enhancing brand equity Read More »
Teaching Sustainable Development Goals To University Students: A Cross-Country Case-Based Study
With the purpose of analysing if case-based teaching methodology could improve higher education students’ knowledge about sustainable development, a quasi-experimental study was conducted in an Read More »
Author: Clara Vasconcelos, Katarzyna Iwi´nska
Contributor: Joana Silva, Cristina Calheiros, Grzegorz Mikusi´nski, Ioanna Skaltsa, Katarzyna Krakowska eb™ Research Team
The Impact Of Fear On Emotional Brand Attachment
The current research investigates the role of fear in the creation of emotional attachment to a brand. Previous research examining the influence of incidental negative emotions on brand evaluations Read More »
THE IMPACT OF SOCIALLY CONSCIOUS BEHAVIOR ON PATIENTS’ INTENTION TO INNOVATE: THE MODERATING
Recent research has revealed that patients and their caregivers, as end users of healthcare products and services, are not only drivers of institutional research, but also inventors of a multitude of Read More »
Author: Marija Sarafinovska, Stefan Markovic, Mehdi Bagherzadeh
Contributor: eb™ Research Team
EXPLORING AND COPING WITH THE ETHICAL CHALLENGES OF CO-CREATION IN THE PHARMACEUTICAL AND MEDICAL
Enhanced firm-stakeholder interconnectivity has made the environments they operate in more transparent, giving rise to ethical issues that are not always considered. Ethicality should be a concern Read More »
Author: Marija Sarafinovska, Stefan Markovic, Richard Gyrd-Jones
Contributor: eb™ Research Team