Gender And Advocacy: Social Causes And Brand Endorsements Among Global Social Media Influencers
This study explores the intersection of social advocacy and commercial brand endorsements, with a particular focus on the role of gender in shaping these dynamics. Drawing from Social Role Theory, Read More »
Author: Marta Mensa, Yang Yang, Shudipta Sharma, Louisa Ha
Contributor: eb™ Research Team
Building Brand Equity Through The Influence Of Corporate Social Responsibility (CSR) A Case Study
Corporate Social Responsibility (CSR) is an important part of every business entity and as such has been described as a tool to build the brand equity of a business. Thus, understanding its Read More »
Author: Daniels Reese Mensah , Daniel Abayaakadina Atuilik , Joseph Yensu
Contributor: eb™ Research Team
Consumer Perceptions Of Eco-friendly Vs. Conventional Wines In Australia
Previous research has extensively studied consumer perceptions of organic food, but little is known about consumer perceptions of organic wine. Moreover, most studies focus on organic products, Read More »
Brand Ethical Personality Model In Iran's Consumer Products Market
Introduction: What is referred to as a trade name is something far more than a name. Some psychological research on ethics suggests that information about specific ethical characteristics of brands Read More »
Author: Mahmoud Mohammadian, Seyyed Ali Akbar Afjei, Maghsoud Amiri, Mehrzad Kari
Contributor: eb™ Research Team
Semiotics Of Corporate Culture Of Students In The Kuzbass Flagship University
This research featured the semiotics of student corporate culture at the Kemerovo State University (Kemerovo, Russia) and the concept of corporate campus culture in scientific literature. Corporate Read More »
Author: Anna L. Kalashnikova, Kapitalina V. Sinegubova, Evgeniya Yu. Poselenova, Svetlana V. Ineshina, Natalya V. Nalegach, Farida S. Ragimova
Contributor: eb™ Research Team
TDP-43 Proteinopathy And ALS: Insights Into Disease Mechanisms And Therapeutic Targets
Therapeutic options for patients with amyotrophic lateral sclerosis (ALS) are currently limited. However, recent studies show that almost all cases of ALS, as well as tau-negative frontotemporal Read More »
Author: Emma L. Scotter , Han-Jou Chen , Christopher E. Shaw
Contributor: eb™ Research Team
Are Consumers Vulnerable To Algorithmic Dynamic Pricing? An Empirical Investigation
This article examines consumer vulnerability in online transactions where e-retailers implement an algorithmic dynamic pricing (ADP) strategy reflected by real-time price adjustments. Based on an Read More »
Author: Nawel Ayadi, Corina Paraschiv, Xavier Rousset
Contributor: eb™ Research Team
Designing Algorithmic Dynamic Pricing From An Ethical Perspective
Online dynamic pricing (ODP) strategy consists in using algorithmic power to implement frequent price adjustments depending on factors such as demand level, connection location, moment of purchase, Read More »
Author: Xavier Rousset, Corina Paraschiv, Nawel Ayadi
Contributor: eb™ Research Team
Online Dynamic Pricing And Consumer Perceived Ethicality: Synthesis And Research Directions
In the era of Big data, pricing strategies of retail websites are evolving towards online dynamic pricing, which consists in frequent price changes for goods and services in order to maximize sales Read More »
Author: Nawel Ayadi, Corina Paraschiv, Xavier Rousset
Contributor: eb™ Research Team
The Impact Of Outdoor Temperature On Pricing And Advertising Policies For Weather-sensitive
The demand of weather-sensitive products, such as refreshing drinks, varies with outdoor temperature. But when temperatures change, retailers lack a framework to adapt marketing mix elements, such as Read More »
Author: Régis Chenavaz, Octavio Escobar, Xavier Rousset
Contributor: eb™ Research Team