CSR And Corporate Branding Effect On Brand Loyalty: A Study On Indian Banking Industry
Purpose The study aims to examine the effect of corporate social responsibility (CSR) on corporate branding (CB) and brand loyalty (BL) inthe Indian Banking industry. The study further intends to Read More »
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Fashion Between Inspiration And Appropriation
Fashion is considered an element of “cultural identity”. At the same time, it has always been a dynamic phenomenon in which different styles, designs and models converged, acting both as a source Read More »
Hijab Fashion Supply Chain: A Theoretical Framework Traversing Consumers Knowledge And Purchase
The recent expeditious growth of Muslim population in the world initiates a dramatic upsurge of demand for Hijab fashion. Hijab fashion is a green and sustainable fashion in accordance with Islamic Read More »
Rab-dependent Cellular Trafficking And Amyotrophic Lateral Sclerosis
Rab GTPases are becoming increasingly implicated in neurodegenerative disorders, although their role in amyotrophic lateral sclerosis (ALS) has been somewhat overlooked. However, dysfunction of Read More »
Author: S. Parakh, E. R. Perri, C. J. Jagaraj, A. M. G. Ragagnin, J. D. Atkin
Contributor: eb™ Research Team
Gender And Advocacy: Social Causes And Brand Endorsements Among Global Social Media Influencers
This study explores the intersection of social advocacy and commercial brand endorsements, with a particular focus on the role of gender in shaping these dynamics. Drawing from Social Role Theory, Read More »
Author: Marta Mensa, Yang Yang, Shudipta Sharma, Louisa Ha
Contributor: eb™ Research Team
Building Brand Equity Through The Influence Of Corporate Social Responsibility (CSR) A Case Study
Corporate Social Responsibility (CSR) is an important part of every business entity and as such has been described as a tool to build the brand equity of a business. Thus, understanding its Read More »
Author: Daniels Reese Mensah , Daniel Abayaakadina Atuilik , Joseph Yensu
Contributor: eb™ Research Team
Consumer Perceptions Of Eco-friendly Vs. Conventional Wines In Australia
Previous research has extensively studied consumer perceptions of organic food, but little is known about consumer perceptions of organic wine. Moreover, most studies focus on organic products, Read More »
Brand Ethical Personality Model In Iran's Consumer Products Market
Introduction: What is referred to as a trade name is something far more than a name. Some psychological research on ethics suggests that information about specific ethical characteristics of brands Read More »
Author: Mahmoud Mohammadian, Seyyed Ali Akbar Afjei, Maghsoud Amiri, Mehrzad Kari
Contributor: eb™ Research Team
Semiotics Of Corporate Culture Of Students In The Kuzbass Flagship University
This research featured the semiotics of student corporate culture at the Kemerovo State University (Kemerovo, Russia) and the concept of corporate campus culture in scientific literature. Corporate Read More »
Author: Anna L. Kalashnikova, Kapitalina V. Sinegubova, Evgeniya Yu. Poselenova, Svetlana V. Ineshina, Natalya V. Nalegach, Farida S. Ragimova
Contributor: eb™ Research Team
TDP-43 Proteinopathy And ALS: Insights Into Disease Mechanisms And Therapeutic Targets
Therapeutic options for patients with amyotrophic lateral sclerosis (ALS) are currently limited. However, recent studies show that almost all cases of ALS, as well as tau-negative frontotemporal Read More »
Author: Emma L. Scotter , Han-Jou Chen , Christopher E. Shaw
Contributor: eb™ Research Team