Empowering Brands: The Art Of Persuasive Marketing And Building Unshakable Consumer Trust
In the dynamic landscape of modern business, empowering brands goes beyond conventional marketing strategies — it delves into the art of persuasive marketing and the construction of unshakable Read More »
Author: Baqer Khudair Al-Hadrawi
Contributor: Qasim Obaid Nasser, Sheref Betabo Gogsido eb™ Research Team
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Sustainable Seafood: Understanding Current Stakeholder Perspectives
While sustainability is a topical buzz word for the seafood industry, with a recent Google search on the term ‘sustainable seafood’ scoring over 7.6 million hits, the current literature indicates Read More »
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Consumers’ Perception Of Sustainability In Food Chains: Perspectives For Future Marketing
This study investigates consumers’ perception of sustainability and food along three food chains(orange juice, salmon, and beef and dairies) from production to the end of life with the goal to Read More »
Author: Anne C. Bech, Maruxa Garcia, Thorkild Nielsen, Bianca Pop, Grace Viera, Begoña Perez Villarreal
Contributor: eb™ Research Team
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Significance Of Food Losses In The German Food Industry: A Qualitative Research
Sustainability has become an important issue in the food industry, which will probably still increase in the future. Meanwhile, a variety of food products are advertised with various sustainability Read More »
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Local And/Or Organic: A Study On Consumer Preferences For Organic Food And Food From Different
The purpose of this paper is to get a deeper insight into consumer preferences for different food products varying in their places of origin (i.e. local, Germany, neighbouring country, non-EU Read More »
The Closer We Are To A Product Category, The Easier The Choice Is? Consumer Behavior Evidences From
The purpose of this study was to evaluate how familiarity to a product category in terms of habits, knowledge and interest is linked to their behavior toward choice. Two experiments respectively test Read More »
Author: Carole Jégou, Laure Saulais, Bernard Ruffieux
Contributor: eb™ Research Team
Empirical Studies Of Food Retailing In Developing Economies
This paper provides an overview of research studies conducted on food retailing in developing economies from 2000 to 2014 through the review of 154 articles published in English in 62 different Read More »
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Talking To The Sustainable Consumer - Motivations Behind Preferences For Local Or Organic Food
This paper aims at understanding the Food Choice Motives underlying consumer preferences for organic versus local food. A sample of 720 German consumers is employed to investigate self-stated Read More »
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Italian And U.S. Consumers Of Local Foods: An Exploratory Assessment Of Invariance
The exploratory study reviews locally produced foods and sustainable retailing via grocery outlets across two distinct consumer groups, Italian and U.S. consumers. Survey methodology and structural Read More »
Author: Jeffrey M. Campbell, Elisa Martinelli, Ann Fairhurst
Contributor: eb™ Research Team
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Business Models For Local Foods: Finding A Way To The Market
Interest in local foods is growing, but there has been limited research on who and why producers of local foods thrive or struggle. A particularly important problem for local food producers is how to Read More »
Author: Lars Esbjerg, Maja Pedersen, Robert Pederson, Niels Heine Kristensen, Caroline Borup-Jørgensen, Helle Alsted Søndergaard
Contributor: eb™ Research Team