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Talking To The Sustainable Consumer - Motivations Behind Preferences For Local Or Organic Food
This paper aims at understanding the Food Choice Motives underlying consumer preferences for organic versus local food. A sample of 720 German consumers is employed to investigate self-stated Read More »
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Italian And U.S. Consumers Of Local Foods: An Exploratory Assessment Of Invariance
The exploratory study reviews locally produced foods and sustainable retailing via grocery outlets across two distinct consumer groups, Italian and U.S. consumers. Survey methodology and structural Read More »
Author: Jeffrey M. Campbell, Elisa Martinelli, Ann Fairhurst
Contributor: eb™ Research Team
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Business Models For Local Foods: Finding A Way To The Market
Interest in local foods is growing, but there has been limited research on who and why producers of local foods thrive or struggle. A particularly important problem for local food producers is how to Read More »
Author: Lars Esbjerg, Maja Pedersen, Robert Pederson, Niels Heine Kristensen, Caroline Borup-Jørgensen, Helle Alsted Søndergaard
Contributor: eb™ Research Team
A CRITICAL EVALUATION INTO THE ROLE OF ETHICS IN CLOTHING PURCHASE DECISIONS
Consumer awareness and interest in ethical issues is growing with sustained and significant rises in sales of ethical products (L. Vickery (personal communication, January 12, 2007); The Co-operative Read More »
Competing Assessments Of Market-driven, Sustainability-centered, And Stakeholder-focused Approaches
For over two decades, marketing strategy has centered on the importance of being primarily market-driven to achieve superior customer-brand relationships and firm performance. However, changes in the Read More »
Author: Jeannette A. Mena, G. Tomas M. Hult, O.C. Ferrell, Yufei Zhang
Contributor: eb™ Research Team
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CENTRALIZATION AND BUSINESS ETHICS IN NIGERIA DEPOSIT MONEY BANKS
Decision on delegation of authority can have long term effect on ethical behavior of organisations. This paper examined the effect of centralization on business ethics among deposit money banks Read More »
Author: BanjoAlly HASSAN, Hassanat Adunni HASSAN, Adebiyi Julius ABOSEDE, Olufemi Adewale OGUNKOYA
Contributor: eb™ Research Team
Eco-fashion Lexicon: A Never-ending Story?
Due to increased awareness of ecological and environmental issues and greater integrity by the fashion industry, the terms eco fashion, ethical fashion and sustainable fashion have recently been Read More »
Author: Costanza Cucchi, Sonia Piotti, Hassanat Adunni Hassan, AdebiyiJulius Abosede, Olufemi Adewale Ogunkoya
Contributor: eb™ Research Team
LEADERSHIP TRAITS AND THEIR IMPACT ON MARKET STRATEGIES
Sri Lanka holds a dominant position as a leading exporter of black tea. It has a reasonably diversified product line including both orthodox and CTC teas. Sri Lankan tea industry is operating in a Read More »
The Effect Of Strategic Factors And The Role Of Relationship Quality As Mediator On Brand Equity Of
Building brand equity in today’s competitive markets is important for organizations. A number of strategic factors such as advertising, product innovation, product quality, and country of origin Read More »
Manufacturer And Retailer Brand Acceptance Under Different Levels Of Purchase Involvement
Consumers usually care who is standing behind the brand – a well-known manufacturer, or retailer, whose store is being visited, or an anonymous producer. Branding type in terms of implied brand Read More »