Research Frontiers In The Era Of Embedding Sustainability: Bringing Social And Environmental
Background: Fifty years ago, Milton Friedman first published his famous article in the New York Times The Social Responsibility of Business is to Increase Its Profits. We explore the evolution of an Read More »
An Ethical Perspective On Necro-Advertising: The Moderating Effect Of Brand Equity
Necro-advertising refers to the use of deceased celebrities in advertising. This practice offers unique advantages to brands that seek to benefit from positive associations with timeless celebrities Read More »
Validation Of A Conscientious Corporate Brand Framework - A Turkish Study
This study tests a construct of Conscientious Corporate Brand (herein after called CCB) introduced by Rindell et al. (2011). It assesses the dimensions of environmental and climate change issues, and Read More »
Author: Göran Svensson, Tore Mysen
Contributor: Turker Bas, Fahri Erenel, Arzu Ulgen Aydinlik eb™ Research Team
Empowering Brands: The Art Of Persuasive Marketing And Building Unshakable Consumer Trust
In the dynamic landscape of modern business, empowering brands goes beyond conventional marketing strategies — it delves into the art of persuasive marketing and the construction of unshakable Read More »
Author: Baqer Khudair Al-Hadrawi
Contributor: Qasim Obaid Nasser, Sheref Betabo Gogsido eb™ Research Team
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Sustainable Seafood: Understanding Current Stakeholder Perspectives
While sustainability is a topical buzz word for the seafood industry, with a recent Google search on the term ‘sustainable seafood’ scoring over 7.6 million hits, the current literature indicates Read More »
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Consumers’ Perception Of Sustainability In Food Chains: Perspectives For Future Marketing
This study investigates consumers’ perception of sustainability and food along three food chains(orange juice, salmon, and beef and dairies) from production to the end of life with the goal to Read More »
Author: Anne C. Bech, Maruxa Garcia, Thorkild Nielsen, Bianca Pop, Grace Viera, Begoña Perez Villarreal
Contributor: eb™ Research Team
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Significance Of Food Losses In The German Food Industry: A Qualitative Research
Sustainability has become an important issue in the food industry, which will probably still increase in the future. Meanwhile, a variety of food products are advertised with various sustainability Read More »
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Local And/Or Organic: A Study On Consumer Preferences For Organic Food And Food From Different
The purpose of this paper is to get a deeper insight into consumer preferences for different food products varying in their places of origin (i.e. local, Germany, neighbouring country, non-EU Read More »
The Closer We Are To A Product Category, The Easier The Choice Is? Consumer Behavior Evidences From
The purpose of this study was to evaluate how familiarity to a product category in terms of habits, knowledge and interest is linked to their behavior toward choice. Two experiments respectively test Read More »
Author: Carole Jégou, Laure Saulais, Bernard Ruffieux
Contributor: eb™ Research Team
Empirical Studies Of Food Retailing In Developing Economies
This paper provides an overview of research studies conducted on food retailing in developing economies from 2000 to 2014 through the review of 154 articles published in English in 62 different Read More »