CSR As Hypocrisy Avoidance: A Conceptual Framework
Purpose The theoretical understanding of CSR is caught on the horns of the dilemma between the ethical and instrumental approaches. The strategic turn in CSR has brought the dilemma to a newhead. Read More »
Do Preferences For Fair Trade Rely On Ethical Arguments Or Logos?
This paper investigates the effect of ethical labelling on consumer choice in the context offair trade. Previous studies have shown that the Fairtrade logo has a positive effect on brandchoice. Read More »
Author: Roman Maciej Konopka, Malcolm Wright, Mark Avis, Pam Feetham
Contributor: eb™ Research Team
A Closer Look At Halal Brand Image: Systematic Review And Future Directions
Purpose – Halal brands are crucial in driving the growing global Islamic economy. Despite the importance of brand research and the rich brand literature, there has yet to be a comprehensive study Read More »
An Investigation The Main Internal Brand Crisis Antecedents
To enrich literature of brand crisis causes regards internal perspective, this paper investigates internal brand shortage as crisis antecedents provoking brand fire consequently. Phenomenological Read More »
Author: Bich Ngoc DO, Tuan Phong NHAM, Tuyet-Mai NGUYEN
Contributor: eb™ Research Team
To Know And To Care: How Awareness And Valuation Of The Future Jointly Shape Consumer Savings And
Reducing spending in the present requires the combination of being both motivated to provide for one’s future self (valuing the future) and actively considering long-term implications of one’s Read More »
Author: Daniel Bartels, Oleg Urminsky, Shane Frederick
Contributor: eb™ Research Team
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The Model Of Customer Empowerment In The Field Of Renewable Energy: A Case Of Tunisian Consumers
This awakening of consciousness on the part of todays consumers has given rise to the concept of consumer empowerment which states that the current consumer has become a stakeholder and influence in Read More »
Cooking A Socially Responsible Image For The Urban Consumers: Does It Work With The Cooking Oil
Purpose The consumer-based study was conducted among the population of Kolkata metropolis to assess the impact of corporate social responsibility (CSR) practices on the purchase intention of selected Read More »
(DIS)PLACING THE SOCIAL IN CORPORATE SOCIAL RESPONSIBILITY: Accounting For Environmental Refugees
Purpose: This paper problematises current sustainability discourse through exploring organisational accountability for environmental refugees. Sustainability discourse in this study relates to future Read More »
Success Factors Of Cause-Related Marketing In Germany
Cause-related marketing (CrM) campaigns are increasingly used by firms as a marketing tool to promote and differentiate their products from those of competitors. Nevertheless, little is known about Read More »
Author: Nina Langen, Carola Grebitus, Monika Hartmann
Contributor: eb™ Research Team
The Power Of Change Champions: Influencing Environmental Sustainability Strategies In Sri Lankan
This study investigates the role of change champions in the implementation of environmental sustainability strategies within the Sri Lankan hotel industry. This study embraced a social Read More »
Author: Chandana Kannangara, M. M. M. Shamil, H. A. K. N. S. Surangi
Contributor: eb™ Research Team