Punishing Vices Or Rewarding Virtues? The Motivations For And Benefits Of Ethical Ratings For
In A Treatise on Virtues and Rewards, Dragonetti (1769) advances a theory of action based on rewards for virtues. The idea of rewards, especially of awards, relies on the hypothesis that intrinsic Read More »
The Contribution Of Perceived Brand Ethics To The Development Of Consumer Trust: A Qualitative
The Moroccan banking sector is facing growing challenges to adhere to emerging standards of business ethics and corporate social and environmental responsibility. A marketing ethic based on good Read More »
ANALYSIS OF CORPORATE SOCIAL RESPONSIBILITY IN THE AFFECTIVE RESPONSE OF BANCOLOMBIA'S USERS
The objective of the article was to determine whether corporate social responsibility initiatives are related to consumers' love for a financial institution, represented by the Bancolombia brand. A Read More »
Author: María Cristina Otero Gómez, Wilson Giraldo Pérez, Luis Alejandro Gutiérrez Barriga
Contributor: eb™ Research Team
Making Cause-related Corporate Social Responsibility (CSR) Count In Holiday Accommodation Choice
We test how different presentations of cause-related corporate social responsibility (CSR) initiatives affect the choice of holiday accommodation bookings. Results of a stated choice experiment Read More »
Author: Sara Dolnicar
Contributor: Melanie Randle, Astrid Kemperman eb™ Research Team
1L=10L For Africa: Corporate Social Responsibility And The Transformation Of Bottled Water Into A
In recent years, it has become an increasingly common marketing practice to connect the sale of consumer products to corporate social responsibility (CSR) initiatives, such as aid and development Read More »
The Ethics And Boundaries Of Industry Environmental Campaigns
As scientific consensus points to an environmental crisis, many industry campaigns downplay the industry's environmental impacts while publicizing adverse effects to the economy that may result from Read More »
Is Cause-related Marketing Green-Washing?
Cause-related marketing (CrM) is an increasingly applied marketing tool where the product purchase leads to a target-oriented donation regarding a designated cause promoted on the product by label. Read More »
Author: Nina Langen, Carola Grebitus, Monika Hartmann
Contributor: eb™ Research Team
The Micro-dynamics Of Learning Networks: How Local Actors Contest ‘peripherality’
Current thinking in regional development has been incredibly productive and led to a plethora of empirically-derived ‘big’ concepts and theories. These grand ideas embody the geographies of a Read More »
Corporate Social Responsibility In The Services Sector
Some theoretical concepts related to the concept of "Corporate Social Responsibility" are considered. Based on a review of the literature on the topic, the main areas of corporate social Read More »
South African Wine Farm Worker Heritage Stories And The Potential For Ethical Value Generation:
The pilot study focuses on the potential for South African wine farmworkers to take on a more active role as co-creators of winery brand value, and for wine farmworkers heritage stories to generate Read More »