The Effects Of Factors Regarding Corporate Social Responsibility (CSR) Activities Conducted Within
Purpose – In today's world, with the awareness of consumers, corporate social responsibility activities have gained importance and these activities have begun to be used as an element of Read More »
Towards A Typology Of Strategic Corporate Social Responsibility Through Camouflage And Courtship
This paper develops a theory of strategic corporate social responsibility responses, by drawing on the analogy of biological species-level adaptations of camouflage and courtship found in the natural Read More »
Technology-Based Marketing Strategies Through The Consumer Lens: How Might Perceptions Of
Today, digital technologies are being routinely incorporated within most companies' marketing strategies, and ongoing advancements mean that marketers are increasingly challenged as to which ones to Read More »
Author: Roger Brooksbank
Contributor: Sam Fullerton, Steven Miller eb™ Research Team
Cause Related Marketing Among Millennial Consumers: The Role Of Trust And Loyalty In The Food
The current study investigates the willingness of Millennial consumers towards several corporate social responsibility initiatives carried out by food companies. More specifically, it explores four Read More »
Author: Marco Lerro, Maria Raimondo, Marcello Stanco, Concetta Nazzaro, Giuseppe Marotta
Contributor: eb™ Research Team
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Photoshop & The (Virtual) Body Of Models
In this paper, Photoshop is analyzed with a special focus on the bodies of models and a detailed analysis on the legal issues posed by this specific area. For the sake of a thorough development of Read More »
The Corporate Brand Identity And Reputation Matrix – The Case Of The Nobel Prize
The purpose of this article is to explore corporate brand identity and reputation, with the aim of integrating them into a single managerial framework. The Nobel Prize serves as an in-depth Read More »
Building Brand Value Co-creation In Online Transportation Services: A Serial Mediation Approach
This study aims to examine the impact of customer ethical perception on brand value co-creation in online transportation services through the role of serial mediation of customer-brand Read More »
Author: Ni Made Purnami
Contributor: Noermijati Noermijati, Fatchur Rohman, Sunaryo Sunaryo eb™ Research Team
Globalization And Its Impact On The Slovak Consumer
Research background: Globalization and the processes associated with it are reflected in the constant changes taking place in the market and affect its individual participants, among whom we also Read More »
Author: Miriam Olšiaková
Contributor: Erika Loučanová, Eva Drličková, Anna Dovčíková eb™ Research Team
Transnational Interaction Of The Central American Civil Society Before The Youth Violence
Youth violence is one of the most important social problems in Guatemala, Honduras and El Salvador. The expansion of youth gangs has been confronted by the governments of these nations through the Read More »
Author: Alberto MARTÍN ÁLVAREZ, Verónica DE LA TORRE OROPEZA
Contributor: eb™ Research Team
Partnerships For The Sustainable Development Goals (SDGs)
In her dystopian novel The Handmaid’s Tale, Margaret Atwood gives voice to the importance of both context and experience in making sense of thought and action: “Context is all; or is it ripeness Read More »