Is Cause-related Marketing Green-Washing?
Cause-related marketing (CrM) is an increasingly applied marketing tool where the product purchase leads to a target-oriented donation regarding a designated cause promoted on the product by label. Read More »
Author: Nina Langen, Carola Grebitus, Monika Hartmann
Contributor: eb™ Research Team
The Micro-dynamics Of Learning Networks: How Local Actors Contest ‘peripherality’
Current thinking in regional development has been incredibly productive and led to a plethora of empirically-derived ‘big’ concepts and theories. These grand ideas embody the geographies of a Read More »
Corporate Social Responsibility In The Services Sector
Some theoretical concepts related to the concept of "Corporate Social Responsibility" are considered. Based on a review of the literature on the topic, the main areas of corporate social Read More »
South African Wine Farm Worker Heritage Stories And The Potential For Ethical Value Generation:
The pilot study focuses on the potential for South African wine farmworkers to take on a more active role as co-creators of winery brand value, and for wine farmworkers heritage stories to generate Read More »