Ethics Of Ambivalence In Corporate Branding
Recent research within the field of organization studies has begun to map out the social and political effects of ethical branding on consumers, employees and society, yet the relationship between Read More »
How Fast Should Fashion Really Be? An Investigation Into Whether It Is Possible For ‘Fast
In the last decade, there have been a number of fatal disasters in garment factories across the world, with many of these factories producing garments for the ‘fast fashion’ industry. With the Read More »
Framing Youth And Socio-Cultural Issues In Media And Online Discourse
This project explores the framing of youth and climate change: how frames of children are used to persuade adults about climate change, how frames of youth restrict youth access to climate change Read More »
Study Of Corporate Sustainability Dimensions In The Cooperatives Of Ecuador
This research has the aim of analysing corporate sustainability dimensions in the cooperativism of a developing country such as Ecuador by means of a valid and reliable measuring scale. These Read More »
Author: Iliana Loor Alcívar, Francisco González Santa Cruz, Nelly Moreira Mero, Amalia Hidalgo-Fernández
Contributor: eb™ Research Team
Brand And Public Relations In The Taiwanese Not-for-profit Sector: A Case Study Of The Eden Social
In a competitive environment in Taiwan, not-for-profit organisations (NPOs) seek to differentiate themselves from other NPOs. Brand improves the internal functions and competitiveness of these NPOs; Read More »
Corporate Governance Paradigms Of Hazardous Industries: Enduring Challenges Of Britain’s Civil
This article discusses risk management processes in Britain’s civil nuclear industry from a corporate governance perspective. As an example of a hazardous industry that can inflict catastrophic Read More »
Corporate Social Responsibility And Employer Attractiveness
This research paper focuses on the controversy whether corporate social responsibility (CSR) has an influence on employer attractiveness and to what extent the cultural background and individual Read More »
Emotional Responses To Branded And Unbranded Foods
Investigating the emotions elicited by a product considering only its sensory characteristics or both its sensory characteristics and packaging/branding can give a deeper insight into product Read More »
Author: Sara Spinelli
Contributor: E. Monteleone, J. Prescott, G.P. Zoboli, C. Masi eb™ Research Team
When Brand Distinctiveness Is In The AI Of The Beholder –Trademark Law For Autonomous Intelligent
Trademark law is quintessentially a response to all-too-human cognitive failures: We have limited time, limited attention spans, limited memory and an ability for pattern recognition that on the one Read More »
Customer Experience In Circular Economy: Experiential Dimensions Among Consumers Of Reused And
The textile and clothing industry is undergoing a sustainability transition, pushing related businesses to adapt to circular economy (CE) models, such as recycling and reuse. This shift has been Read More »
Author: Leena Aarikka-Stenroos
Contributor: An Hai Ta, Lauri Litovuo eb™ Research Team