Countervailing Influences Of Consumer Animosity And Nostalgia On Purchasing Decisions
In recent years, consumer animosity has received a lot of attention in international marketing literature (for a review, see Riefler and Diamantopoulos 2007). The construct is conceptually defined as Read More »
Author: Justina Gineikienė, Adamantios Diamantopoulos, Sigitas Urbonavičius
Contributor: eb™ Research Team
Retail Shopper Confusion: An Explanation Of Avoidance Behavior At The Point-of-Sale
To introduce the new construct of retail shopper confusion (RSC), the authors demonstrate, in three studies, that: (1) properties of the environment, including variety, novelty, complexity, and Read More »
Ethical Consumption Or Consumption Of Ethical Products? An Exploratory Analysis Of Motivations
Ethical consumption has long been considered a direct result of positive ethical attitudes and intentions of consumers. Ethical consumers have been classified as those who hold positive attitudes and Read More »
The Development Of The Mindful Consumption Process Through The Sufficiency Economy
Employing qualitative methods, this study attempts to understand how consumers practice mindful consumption. Through applying the concept of the sufficiency economy, the process of mindful Read More »
Author: Theeranuch Pusaksrikit, Siwarit Pongsakornrungsilp, Pimlapas Pongsakornrungsilp
Contributor: eb™ Research Team
The Role Of ‘Ethical Brand’ And Its Effects On Company Reputation
This paper reports the initial finding on examination of the effect of product and service quality on ethical brand, which in turn may influence a company's reputation among industrial buyers that Read More »
Author: Mohammad Ziaul Hoq, Sulaiman Ali, Sharifah Faridah Syed Alwi
Contributor: eb™ Research Team
Analysing The Internationalization Of Co-operatives
As a result of processes of economic globalization, co-operatives, likeother businesses, are coming under increased competitive pressures andfacing new market opportunities. As a result, Read More »
The Effects Of Factors Regarding Corporate Social Responsibility (CSR) Activities Conducted Within
Purpose – In today's world, with the awareness of consumers, corporate social responsibility activities have gained importance and these activities have begun to be used as an element of Read More »
Towards A Typology Of Strategic Corporate Social Responsibility Through Camouflage And Courtship
This paper develops a theory of strategic corporate social responsibility responses, by drawing on the analogy of biological species-level adaptations of camouflage and courtship found in the natural Read More »
Technology-Based Marketing Strategies Through The Consumer Lens: How Might Perceptions Of
Today, digital technologies are being routinely incorporated within most companies' marketing strategies, and ongoing advancements mean that marketers are increasingly challenged as to which ones to Read More »
Author: Roger Brooksbank
Contributor: Sam Fullerton, Steven Miller eb™ Research Team
Cause Related Marketing Among Millennial Consumers: The Role Of Trust And Loyalty In The Food
The current study investigates the willingness of Millennial consumers towards several corporate social responsibility initiatives carried out by food companies. More specifically, it explores four Read More »
Author: Marco Lerro, Maria Raimondo, Marcello Stanco, Concetta Nazzaro, Giuseppe Marotta
Contributor: eb™ Research Team