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This research examines the emerging role of fashion manufacture in the context of international development, as an example of market-led development. The role of fashion brands addressing development Read More »
Socialisation through online social media has changed the pattern in which customers behave. Few studies have examined the implication of social network website in online retailing context by Read More »
The combination of information security and criminal law in the case of usage of smart mobile phones among the students is a very relevant and current topic. Namely, the number of smart mobile phones Read More »
The rising conflict between the growing sensitivity towards environmental concerns while living in a material world has interested consumer researchers and policy makers for some time. To date, the Read More »
In recent years, consumer animosity has received a lot of attention in international marketing literature (for a review, see Riefler and Diamantopoulos 2007). The construct is conceptually defined as Read More »
To introduce the new construct of retail shopper confusion (RSC), the authors demonstrate, in three studies, that: (1) properties of the environment, including variety, novelty, complexity, and Read More »
Ethical consumption has long been considered a direct result of positive ethical attitudes and intentions of consumers. Ethical consumers have been classified as those who hold positive attitudes and Read More »
Employing qualitative methods, this study attempts to understand how consumers practice mindful consumption. Through applying the concept of the sufficiency economy, the process of mindful Read More »
This paper reports the initial finding on examination of the effect of product and service quality on ethical brand, which in turn may influence a company's reputation among industrial buyers that Read More »
As a result of processes of economic globalization, co-operatives, likeother businesses, are coming under increased competitive pressures andfacing new market opportunities. As a result, Read More »