Meta-Analysis Of The Research About Mooc During 2013-2014
The first MOOC (Massive Open Online Course) was launched in 2008 in Canada. Since then these new model of online education has proliferated around the world and sparked many interesting and often Read More »
Author: Albert Sangrà, Mercedes González-Sanmamed, Terry Anderson
Contributor: eb™ Research Team
The Effect Of Performative And Social Legitimation On Brand Equity: A Customer – Based Approach
Customer brand support is intensively used among marketers and marketing academics. It designs the support that the consumer markets give to the brand building thus or enhancing brand equity Read More »
Teaching Sustainable Development Goals To University Students: A Cross-Country Case-Based Study
With the purpose of analysing if case-based teaching methodology could improve higher education students’ knowledge about sustainable development, a quasi-experimental study was conducted in an Read More »
Author: Clara Vasconcelos, Katarzyna Iwi´nska
Contributor: Joana Silva, Cristina Calheiros, Grzegorz Mikusi´nski, Ioanna Skaltsa, Katarzyna Krakowska eb™ Research Team
The Impact Of Fear On Emotional Brand Attachment
The current research investigates the role of fear in the creation of emotional attachment to a brand. Previous research examining the influence of incidental negative emotions on brand evaluations Read More »
THE IMPACT OF SOCIALLY CONSCIOUS BEHAVIOR ON PATIENTS’ INTENTION TO INNOVATE: THE MODERATING
Recent research has revealed that patients and their caregivers, as end users of healthcare products and services, are not only drivers of institutional research, but also inventors of a multitude of Read More »
Author: Marija Sarafinovska, Stefan Markovic, Mehdi Bagherzadeh
Contributor: eb™ Research Team
EXPLORING AND COPING WITH THE ETHICAL CHALLENGES OF CO-CREATION IN THE PHARMACEUTICAL AND MEDICAL
Enhanced firm-stakeholder interconnectivity has made the environments they operate in more transparent, giving rise to ethical issues that are not always considered. Ethicality should be a concern Read More »
Author: Marija Sarafinovska, Stefan Markovic, Richard Gyrd-Jones
Contributor: eb™ Research Team
Patients As Innovators: An Empirical Study Of Patients’ Role In Innovation In The Healthcare
This dissertation investigates two distinct but interrelated phenomena of user innovation and user co-creation in a healthcare context. We explore the role of patients (end users of healthcare Read More »
Memorandum On The Ethical Fashion
The fashion business has shifted business models over time from a product-centric approach to a sales-oriented approach, and then to a customer-centric approach, continuously imbuing products with Read More »
Evaluation The Effects Of Brand Passion On Commitment To Brand Through The Adjusting Role Of Ethics
Regarding the existence of different brands in the various fields of consumer products, customers commitment to the brand is an important factor in the success of the product of the brand. The Read More »
Author: Mohammad Bagher Arayesh, Ali Touhidi Moghaddam, Shahram Sultani
Contributor: eb™ Research Team
A Brief History Of Consumer Activism
A brief history of consumer activism. Consumption and consumerism are tricky words in the English language. They are replete with positive and negative attributes, implying on the one hand that Read More »