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This article examines consumer vulnerability in online transactions where e-retailers implement an algorithmic dynamic pricing (ADP) strategy reflected by real-time price adjustments. Based on an Read More »
Online dynamic pricing (ODP) strategy consists in using algorithmic power to implement frequent price adjustments depending on factors such as demand level, connection location, moment of purchase, Read More »
In the era of Big data, pricing strategies of retail websites are evolving towards online dynamic pricing, which consists in frequent price changes for goods and services in order to maximize sales Read More »
The demand of weather-sensitive products, such as refreshing drinks, varies with outdoor temperature. But when temperatures change, retailers lack a framework to adapt marketing mix elements, such as Read More »
The demand for weather-sensitive products, such as beverages, ice creams, or chocolate varies with changes in temperature. Yet, retailers lack a framework to adapt the marketing mix elements, such as Read More »
Global business requires adapting to local market specificities, including weather conditions. Weather conditions influence sales of weather-sensitive products and therefore are of interest to Read More »
This PhD thesis brings together different works on dynamic pricing at the interface of economics, management sciences and political science. The objective of the thesis is twofold: first, to study Read More »
The organizational trust literature relies strongly on the notion of trust and trustworthiness as a calculative cause-and-efect relationship aimed at assessing the advantages and disadvantages Read More »
This research investigates how consumers ethical brand perceptions are affected by differentially valenced information. Drawing on literature from person-perception formation and using a sequential, Read More »
It is important to understand the relative importance of business ethics and social responsibility in determining brand attitudes. However, there has been a failure in prior research to differentiate Read More »