Marketing Mix Practices In The Cultural Industry
This research studies marketing mix and its elements especially the Four Ps including product, price, place and promotion- in the cultural industry. It reviews the concept of marketing mix and deals Read More »
Beyond Petroleum Or Bottom Line Profits Only? An Ethical Analysis Of BP And The Gulf Oil Spill
On April 20th, 2010, an incident was to take place 49 miles off the Louisiana coast at the Macondo Prospect location in the Gulf of Mexico that would potentially change the future of offshore oil Read More »
The Huge Success Of Fairtrade Products In The UK Represents A Grass-roots Response To Market
As Fairtrade Fortnight launches in the UK on the 28th February, the ethical brand continues to enjoy political support and the backing of millions of consumers. But there is much more that Fairtrade Read More »
The Influence Of Corporate Social Responsibility And Business Ethics On Brand Fidelity: The
Corporate social responsibility (CSR) and business ethics are perceived as distinct constructs by the consumer, although research from this perspective is scarce. Thus, the objective of this study is Read More »
Author: William Quezado de Figueiredo Cavalcante
Contributor: Tarcia Camily Cavalcante Quezado eb™ Research Team
The Mediating Role Of Ethical Brand Equity: A Partial Least Squares Structural Equation Modeling In
Most research in marketing ethics focuses on the ethics of the marketing professional or salesperson, while information on the consumer perspective is scarce (Vitell, 2003). According to Laczniack Read More »
The Contribution Of Ethical Obligation And Self-identity To The Theory Of Planned Behaviour: An
The attention given to ethical consumption in today's academic environment is something we only dreamed off when writing this paper over 10 years ago. This wealth of scholarship is a measure of the Read More »
Exploring Origins Of Ethical Company/brand Perceptions — A Consumer Perspective Of Corporate
This research provides a consumer perspective of corporate ethics. The study consists of twenty long interviews [McCracken, G., 1988. The long interview. Newbury Park, CA: Sage] with general Read More »
An Industry 4.0 Framework Towards An Integrated Smart Traffic Management Solution
Traffic congestion, a burden of many cities worldwide, is essentially viewed as a road capacity issue. Solutions developed were building more roads, improving public transport and, employing Read More »
Author: Beata Maria De Ocampo , Eppie Clark, Marvin de Pedro
Contributor: eb™ Research Team
Accountability, Philosophy And The Natural Environment
Using a philosophical and interdisciplinary approach, this book looks at how accountability can provide solutions to our current environmental and global political problems. When a social system has Read More »
Consumers' Concerns And Perceptions Of Farm Animal Welfare
In this paper, we explore the evolution of consumers perceptions and concerns about the effects that intensification of production systems could have on the welfare of farm animals. Despite the Read More »
Author: Marta E. Alonso, José R. González-Montaña, Juan M. Lomillos
Contributor: eb™ Research Team