Chemical Reaction Stoichiometry: A Key Link Between Thermodynamics And Kinetics, And An Excel
The Law of Conservation of Mass (LCM) is one of the most important principles in chemistry. It applies to both closed and steady-state open flow systems undergoing chemical change. Various special Read More »
THE SIGNIFICANCE OF PURCHASING BEHAVIOURAL CHARACTERISTICS ON SUSTAINABLE DESIGN EDUCATION OF
More and more businesses appear to be adopting the societal (or sustainable) marketing concept as their business philosophy. This is an attempt to increase their competitiveness and promote their Read More »
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Fashion As Art: Rights And Remedies In The Age Of Social Media
Today’s increasingly widespread recognition of fashion’s artistic value has revamped the debate on the appropriateness of rights and remedies provided by IP law to fashion designs. From an Read More »
The Effect Of Customer Relationship Management On Brand Loyalty: A Case Study On The Body Shop
This study aims to analyze the benefits of Customer Relationship Management (CRM) on Brand Loyalty for cosmetic consumers of The Body Shop Indonesia. The main idea of CRM is to share benefits to Read More »
Author: Vidyarini Dwita
Contributor: Puspa Leni, Jumiatul Mulya, Megawati eb™ Research Team
Determinants Of Customer Satisfaction: The Moderating Role Of Switching Cost Towards Customer
Loyal customers are committed to repeat patronage, making business referrals, and providing publicity for the business. However, rising customer expectations and price consciousness, advancement of Read More »
Author: Muhammad Amin Hasan, Muhammad Sufyan Ramish, Syed Farrukh Bukhari, Asif Iqbal
Contributor: eb™ Research Team
Ethical Decision‑Making In Family Firms: The Role Of Employee Identification
The ethical behavior prevalent in an organization often determines business success or failure. Much research in the business context has scrutinized ethical behavior, but there are still few Read More »
Author: Friederike Sophie Reck, Denise Fischer, Malte Brettel
Contributor: eb™ Research Team
Biogeography Of The Endosymbiotic Dinoflagellates (Symbiodiniaceae) Community Associated With The
Zooxanthellate corals live in symbiosis with phototrophic dinoflagellates of the family Symbiodiniaceae, enabling the host coral to dwell in shallow, nutrient-poor marine waters. The South Atlantic Read More »
Author: Mariana M. Teschima, Amana Garrido, Alexandra Paris, Flavia L. D. Nunes, Carla Zilberberg
Contributor: eb™ Research Team
Relationship Investment In Relationship Marketing Research: A Bibliographic Review
This study aims to identify the limitations of relationship investment research in relationship marketing domain. Based upon 53 relevant journal articles, the results of content analysis reveal Read More »
Author: Zuraidah Zainol, Nor Asiah Omar, Nik M. Hazrul Nik Hashim , Norjaya Mohd Yasin
Contributor: eb™ Research Team
Does Moral Branding On The Organic Cosmetics Market Influences Self-licensing Effects On Consumers
The present study examines the effect of brand morality and self-affirmation on the purchasing decision of an organic cosmetic product in order to prove if a marketing approach based in this two Read More »
Provocations In Public Relations: A Study Of Gendered Ideologies Of Power-Influence In Practice
This research project draws from three extensive data sets to explore how female and male public relations practitioners define, perceive and enact power-influence. Findings suggest that perceptions Read More »
Author: Linda Aldoory, Bryan Reber, Bruce Berger, Elizabeth Toth
Contributor: eb™ Research Team