Subliminal Effect: Big Brands' Strategy To Convey Their Secret Message
Subliminal effects in advertising represent one of the most intriguing and contested dimensions of modern marketing. This paper investigates how major global brands strategically employ hidden cues, Read More »
Climate Risks In The Agriculture Sector
Emissions produced from the agriculture sector are driving the global temperature to rise at an alarming rate. The Food and Agriculture Organization (FAO) of the United Nations reported that Read More »
Climate Risks In The Real Estate Sector
Climate risks are already materialising for the real estate sector, and their frequency and severity are expected to increase in the coming years. Physical and transition risks threaten real estate Read More »
_1711414809.jpg)
Accountant Perceptions And Attitudes Towards The Social Accounting Practices In Bangladesh
This paper is a speculative and exploratory essay on the emerging field of social accounting practices in Bangladesh. The study's main objective is to explore accountants perceptions and attitudes Read More »
Author: Mohammad Mizenur Rahaman, Md. Zillur Rahman, Adiba Rahman Bushra Chowdhury, Shamima Akter
Contributor: eb™ Research Team
_1711414963.jpg)
The 2023 Climate Risk Landscape
The past few years have demonstrated a remarkable level of volatility. Efforts to establish a new normal after the COVID-19 pandemic were interrupted by the Russian invasion of Ukraine, and a wave of Read More »
Author: David Carlin, Josefine Falk, Drew Johnson, Wenmin Li, Lea Lorkowski
Contributor: eb™ Research Team
IMPLEMENTING SUSTAINABLE DEVELOPMENT GOALS:LEGAL AND POLICY PERSPECTIVES
The fundamental activity of environment protection has been taken for granted since a long time. The current COVID- 19 Pandemic has forced us to revisit and revamp our legal policies for growth in Read More »
A Study Of Ethical Fashion Consumption
The disastrous impacts of the fashion industry on the natural environment and society have come to light in recent years. As a result, some consumers expressly seek out fashion produced with Read More »
Sensory Stimulation For Sensible Consumption: Multisensory Marketing For E-tailing Of Ethical
Amidst strong competition and lack of resources and functional superiority, ethical brands may seek an experiential approach to marketing online. A between-subjects online experiment (N = 308) shows Read More »
Author: Vignesh Yoganathan, Victoria-Sophie Osburg, Pervaiz Akhtar
Contributor: eb™ Research Team
How Does Sensory Brand Experience Influence Brand Equity? Considering The Roles Of Customer
Building a favorable sensory brand experience is crucial in services settings to strengthen the competitive position of a brand and its equity. However, little empirical research exists in this area. Read More »
The Role Of Brand Authenticity In The Development Of Brand Trust In South Africa
Brand trust has been in decline for a number of years (Eggers, O’Dwyer, Kraus, Vallaster, & Güldenberg, 2013; Gerzema, 2009; Gilmore & Pine, 2007; Schallehn, Burmann, & Riley, 2014). Read More »