Show Me The Money: Age, Adoption, Confirmation And Continuance Intentions Of Mobile Wallet
“Mobile wallet apps” are a category of financial technology applications that enable payment and money transfer transactions through mobile phones. Despite the favorable regulation and the use of Read More »
Author: Tirso P. , Jr. Cinco, Emilina R. Sarreal, Rodiel C. Ferrer
Contributor: eb™ Research Team
Digital Lending For Micro, Small And Medium Enterprises (MSMEs) In The Philippines: Challenges And
Despite MSMEs' significant contribution to the Philippine social and economic growth, they face many challenges - the foremost of which is access to finance. MSMEs often require access to unsecured Read More »
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Cashless Society: Identifying The Current Factors And Challenges That Affect The Behavior Of
The Philippines is one of the countries in the world where physical cash is still widely used. With the developments and trends relative to Information and Communication Technology (ICT), the usage Read More »
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A Conjoint Analysis Study On Consumer Preference Between GCash And PayMaya
The surge in electronic transactions is challenging m-wallet providers to meet the demands of their customers. Hence, this study aimed to determine which m-wallet profile and attributes are most Read More »
Author: Arlljju Ian L. Arboleras, Rachel Angel F. Arguillas, Kate Alesson A. Laurente, Rona Victoria B. Pepito, Ivy Claire N. Sabalde, Kathryne Honeylyn C. Sia, Kimberly B. Sy, Serena Rhene T. Sy, Ron Anthony Y. Tablizo, Angelo O. Burdeos
Contributor: eb™ Research Team
Peymus O Laôs : The Effect Of Endorser Credibility On Millennial Consumers Purchase Intention
Running an advertisement is already an expensive undertaking for many organizations, not to mention advertisements carrying a well-known celebrity further inflate the costs. Despite the generally Read More »
Author: Jerrhad H. Nadonza, Joseph C. Umali, Haidee Layug-Cortez
Contributor: eb™ Research Team
Impact Of Service Quality On Customer Loyalty In Clothing E-commerce Industry
With the rapid development of the Internet, e-commerce has become the preferred shopping channel for consumers, especially during the pandemic. E-commerce can bring many benefits for consumers and Read More »
A Proposed Research Plan On Digital Marketing Communication Tool Using Behavioral Learning Theory
As digital marketing continues to emerge, digital marketing continuously improves its strategies to acquire consumers’ attention and preference through communication. This research plan will Read More »
Learning From Fast & Slow Fashion Supply Chains
Slow and fast fashion companies and their supply chains can learn a lot from each other. The fast fashion business model is often associated with short lead times, while the slow fashion business Read More »
Understanding The Ethical Consumer: Employing A Frame Of Bounded Rationality
This thesis is about ethical consumers. In some business circles ethical consumers are treated simply as one kind of consumer in a market society where a niche can be created to satisfy every Read More »
BRAND LOYALTY AND THE COLOMBIAN CONSUMER IN THE TIME OF COVID-19
In today's world, understanding brand loyalty leads to obtaining basic information, which supports decision-making when launching or modifying a product or service to the market, thus satisfying the Read More »
Author: Diana María López Celis, Mónica Eugenia Peñalosa, Emigdio Larios Gómez, Laura Fischer de La Vega
Contributor: eb™ Research Team