The Impact Of Brand Equity On Brand Loyalty: The Mediating Role Of Customer Satisfaction
The study investigates the impact of brand equity on brand loyalty with the mediation of customer satisfaction in restaurant sector of Lahore, Pakistan. The study uses seven dimensions of brand Read More »
The Impact Of Perceived CSR On Customer Loyalty In The Personal Care Products Market
The current research investigates the impact of customers perceptions of corporate social responsibility (CSR) on their loyalty towards brands/companies in one of the largest Central-Eastern European Read More »
PRM Index: An Innovative Tool For Measuring Partner Relational Aspects In Indian Automobile Sector
This research work aims at developing a valid and authentic partner relationship management (PRM) index specific to Indian automobile industry. Review of existing literature reveals that majority of Read More »
Corporate Social Responsibility In Germany And Other Countries
The issue of Corporate Social Responsibility in economy has its roots in the 1950s of the 20th century. Due to further development of globalization or the financial crisis, the discussion of this Read More »
Reconciling Demands Of Conscience: A Grounded Theory Of Consumer Behaviour In The Fairtrade Context
Fairtrade is a trading partnership which contributes to sustainable development by offering better conditions while safeguarding the rights of marginalised producers in the global South. This study Read More »
Intelligible Accounting For The Future: A Critical Study Of Worth And (dis)placement
This thesis is inspired by the promise and the ambiguity that surrounds terms like ‘sustainability’ as indicators for the well-being of future generations in a globalised world. The concept, as Read More »
CREATING A MARKETING STRATEGY WITH PREFERENCE FOR ORGANIC PRODUCTION AS A FACTOR OF INFLUENCE ON
The specifics of organic production suggest use of safe and healthy food, ecosystems protection, sustainable use of natural resources, improvement of social status and development in rural and urban Read More »
The Slippery Relationship Between Brand Ethic And Profit
For the past two decades the concept of ethics has become increasingly connected to the notion of brands, branding, consumers (consumers' decision making & choice) and consumption both within Read More »
La RSE : Mentir Donne De Si Bons Résultats
Having analysed dozens of examples of the commitment of international and Canadian businesses in the area of social responsibility, we arrive at the following observations: (1) CSR policies are all Read More »
Factors Affecting Customer Satisfaction Towards Online Shopping
Nowadays people are intended to do online shopping. Shop on the Internet becomes an alternative for consumers since it is more comfortable than conventional shopping which usually attributed with Read More »
Author: Haslinda Musa, Mohd Amin Mohamad, Fararishah Abd Khalid, Namirah Ab Rahim, Nur Najihah Ahmad Zamri
Contributor: eb™ Research Team