ID Analysis Of The Application Of Business Ethics At PT Advance Jaya In Pare, East Java
This study aims to analyze the application of business ethics which is applied to PT Maju Jaya. So, the researcher wants to do a research entitled "Analysis of the Application of Business Ethics at Read More »
An Exploratory Study Of Product And Brand Positioning Typologies With Respect To Pharmaceutical
Research objectives; Pharmaceutical Companies are adopting various positioning strategies. The current research paper is based on conceptual understanding of various positioning typologies with Read More »
Ethical Commodities As Exodus And Refusal
At the same time as brands and branding dominate our contemporary mode of capitalism, brands also claim an ethical position based on a critique of their competitors (Lury, 2004; Arvidsson, 2006). Read More »
The Ethics Of Branding: Branding Ethically Or Ethical Branding?
Ethical brands have risen to prominence in recent years as a market solution to a diverse range of political, social and, in this case most interestingly, ethical problems. By signifying the ethical Read More »
Author: Carys Egan-Wyer, Peter Svensson, Anna Pfeiffer, Sara Louise Muhr
Contributor: eb™ Research Team
Spinning A Sustainable Yarn: Environmental Sustainability And Brand Story In The Australian Fashion
In the Australian fashion industry, few fashion brands have intervened in the design of their products or the systems around their product to tackle environmental pollution and waste. Instead, Read More »
Staging The Museumspace: Overlapping Personal, Social, And Hedonic Experiences
A visit to museum is beyond receiving services from the staff or knowledge from browsing and reflecting on the experiences of interacting with the exhibits. Instead, service encounters at the museum Read More »
Healthful Food Decision-Making At The Point Of Purchase: An Update On Nutrition Labeling
Nutrition labeling aims to help consumers make healthful food decisions. However, consumers often make habitual decisions that are driven by taste when shopping groceries and disregard nutrition Read More »
Author: Joerg Koenigstorfer, Grażyna Wąsowicz-Kiryło, Małgorzata Styśko-Kunkowska, Andrea Groeppel-Klein
Contributor: eb™ Research Team
I’ll Keep The Cuddly One: Effects Of Cuteness Versus Elegance On Product Retention
Despite the existence of several successful cute-looking products in the marketplace, such as the Volkswagen Beetle or the numerous Hello Kitty accessories, it seems that marketers still prefer Read More »
Value Is Shaped By Unsatisfied Desire: Activating Frustrated Values From Past Tradeoffs Dynamically
Traditional (e.g., microeconomic) views have presumed that the values or utilities people attach to various entities are fixed. From this perspective, making a good decision requires a valid process Read More »
Author: Stephanie M. Carpenter, Brian D. Vickers, J. Frank Yates
Contributor: eb™ Research Team
Concealing Your Consumer Stupidity: How The Fear Of Appearing As An Incompetent Consumer Reduces
This research proposes that the decision to share negative wordof-mouth (WOM) will involve a dilemma between the various benefits of sharing negative WOM and the potential psychosocial cost of Read More »