It’s Not Just Numbers: Nutrition Information As Cultural Contaminant
France is worldwide known all over the world for its passion for cooking to such an extent that the French gastronomic meal has been recently declared as a world intangible heritage (UNESCO 2010). Read More »
Does Living In New York City Make People Happy With Their Leisure Life?
Social and economic development has been accompanied by an increase in the variety of leisure activities available, ranging from sports and arts to countryside recreation and gaming. Making these Read More »
You Are Forgiven: Cause Uncontrollability And Negative Emotional Contagion
The role of emotions displayed by customer contact employees for customer emotions has received increasing attention in recent consumer behavior literature. Several studies find that customers tend Read More »
Author: Stefan Hattula, Carmen-Maria Albrecht, Torsten Bornemann, Julian Würth
Contributor: eb™ Research Team
When Do Consumers Experience Humor?
Humor is a psychological response characterized by the positive emotion of amusement, the appraisal that something is funny, and the tendency to laugh (Martin 2007; McGraw et al. 2012; Veatch 1998). Read More »
When Color Meets Health: The Impact Of Package Colors On The Perception Of Food Healthiness And
The rising obesity epidemic (Flegal, Carroll, Kit, and Ogden 2012) arouses consumers’ healthy eating concerns and motivates food manufactures to improve the nutritional content of their products Read More »
Illeism And Decision Making
English speakers often refer to themselves via first-person narrative forms, such as “I think” or “in my opinion”. One variation on this type of self-reference is known as illeism, where Read More »
The Effects Of Framing Products As Experiences On The Creation And Use Of Consumer Reviews
There are two recent developments in marketing and consumer behavior that may initially seem separate but are related and can influence one another. First, companies and brands are increasingly Read More »
Dynamics Of Marketplace Inclusion And Consumption In Bazaars As ‘Other’ Retail Spaces
We explore the dynamics of consumption experience in traditional bazaars constructed as the new ‘other’ retail spaces. The bazaar, once known to be the consumption space that was a signifier of Read More »
Usage Frequency Neglect
Most people will agree that, except for products like a sunroof whose mere ownership can be a source of enjoyment, consumers must consider how often they expect to use whatever they intend to buy. Read More »
When Social Comparison Is Demotivating For Goal Achievement
People often compare themselves with superior others when striving for a goal. Research has shown that upward social comparison motivates people to improve oneself in order to close the gap between Read More »