Lifestyle Brands: The Elephant In The Room
Lifestyle brands (LBs) address consumers’ core values through both their tangible and symbolic qualities. In using them, consumers hope to possess and project the values and qualities that these Read More »
Getting Rid Of Possessions To Get Back At People: Rejection And Consumer Disposal Choices
How do consumers react when they have acquired identity-linked products in order to associate with a specific group, only to later be rejected from this group? The present research seeks to answer Read More »
The Change You Don’t See Coming: Nonconscious Consequences Of Dynamic Transference In Consumer
Change blindness, the term referring to the phenomenon in which individuals fail to notice even substantial disruptions between an original stimulus and a subsequent altered version of that stimulus, Read More »
The Effects Of Impulsivity On Perceptions Of Prior Consumption
Extant research suggests that individuals will give in to indulgence when they perceive sufficient progress toward a regulatory goal (Fishbach and Dhar 2005; Mukhopadhyay, Sengupta, and Ramanathan Read More »
How Can I Choose Not Knowing What You Choose? The Biasing Effect Of Context When Consuming With
Individuals frequently utilize the behavior of others as a guide for their own (Baumeister, Hutton, and Tice 1989). As a result, consumers often model their own opinions and behavior – including Read More »
Vicarious Control: Exposure To Mastery And Perceived Self-Efficacy
We hypothesize and test that observing masterful performances of experts at difficult activities increases one’s perceptions of self-efficacy at those same activities. The exertion of control Read More »
The Power Of Weak Studies: Why The Synthesis Of A Research Paper Matters
Multiple-study articles are the norm in behavioral research and the number of studies per article is increasing [Schimmack, 2012]. Since review practices dictate that all studies demonstrate Read More »
Secrets And Lies: How Consumers Manage The Flow Of Ego-Threatening Information
Previous research suggests that consumers react negatively to price disparities (Feinberg, Krishna and Zhang 2002), view policies that produce them as unfair (Xia, Monroe and Cox 2004) and find the Read More »
Spending Sadly: How Time Versus Money Impacts Enhanced Valuations Under Sadness
Under the ‘misery-is-not-miserly’ effect, consumers’ incidental sadness influences their motivation to value goods and services. In particular, feelings of sadness (relative to happiness or Read More »
When Logos Rise And Fall: Exploring The Metaphorical Meaning Of Upward And Downward Diagonal
Stylistic properties influence product judgments by communicating symbolic meaning beyond what is explicitly stated (Doyle and Bottomley 2006; Meyers-Levy and Peracchio 1992; Peracchio & Read More »