Development And Validation Of An Evaluation Difficulty Scale
Nowadays, people are confronted with an overload of choice alternatives. However, having a lot of options does not necessarily increase consumer satisfaction (e.g., Iyengar and Lepper 2000). Read More »
Set-Fit Effects In Choice
In five experiments, we show how the “fit” of an item with a set of similar items affects choice. We find that people have a notion of a set that fits together—one where all items are the same, Read More »
The Diversification Paradox: How Lay Investors Perceive Risk And Covariance Information
With the development of employee savings plans and privatized retirement savings schemes, people with scant knowledge of finance routinely make risky decisions with dramatic implications for their Read More »
The Effect Of Color Vs . Black-and-White On Information Processing
The effects of using color in various forms of marketing communications (e.g., television and magazine advertising, package design) have received much attention from marketing researchers. One area Read More »
When A Sequence Of Decisions Leads To Unfavorable Outcome: The Conflicting Roles Of Perceived
Consumers make numerous decisions every day. These decisions may form a causal sequence in which earlier decisions influence subsequent ones. For example, a decision of which restaurant to go to is a Read More »
A Fluency Account Of How Price Operates As A Cue To Psychological Distance
Building on construal level theory (CLT; Trope and Liberman, 2003), we propose that the price of a product, like time (e.g., Liberman and Trope, 1998), spatial distance (e.g., Fujita, et al. 2006), Read More »
Fear Not, For You Can Help! The Effect Of Fear Of Failure And Self-Construal On Charitable Giving
Extant literature offers mixed findings as to how people respond to having an aspect of the self threatened, reporting both social contact seeking (Maner et al. 2007), and avoiding behavior (Murray Read More »
Happiness From Giving: When Consumers Misforecast Their Affective Responses To Prosocial Behavior
Consumer giving has steadily declined over the last few years (Giving USA 2010). When consumers do give, approximately 50% are motivated to only give once and not give again (Nonprofit Times 2003). Read More »
Author: Stefanie Robinson, Caglar Irmak, William O. Bearden
Contributor: eb™ Research Team
Cultured Materialism: The Culturally Bound Link Between Materialism And Subjective Well-Being
Materialism, defined as a focus on the acquisition and possession of material objects, is described as an essential component of the social value system of societies (Burroughs and Rindfleisch 2002). Read More »
Focusing On Desirability Versus Feasibility: The Influence Of Fit Between Goal Progress And
According to control theory (Carver and Scheier 1990), high goal progress induces a sense of goal attainment and signals that less effort is needed. Thus, people tend to decrease their effort when Read More »