Brand Consensus And Multivocality: Disentangling The Effects Of The Brand, The Consumer, And The
Branding research and practice offer two contrasting perspectives on how much control managers have over brand meaning (Allen, Fournier, & Miller, 2008). The most established tradition positions Read More »
The Freedom Bias: Empirical Evidence For A Neglected Tariff-Choice Anomaly
Due to an increasing convergence in quality, providers of electronic services (e.g., telecommunication and internet services) are relatively limited in their possibilities to differentiate from each Read More »
Loneliness And Moral Judgment Does Loneliness Make Moral Judgment More Permissible?
Despite the fact that social connections are central facets of daily social life, and loneliness influences most people’s quality of life, relatively little empirical attention has been devoted to Read More »
Altruistic Behavior, Egoistic Choice
Altruism can be loosely defined as “a willingness to act in the consideration of the interests of other persons, without the need of ulterior motives” (Nagel 1970, p79). The opposite of altruism Read More »
Author: Adelle Xue Yang, Christopher K. Hsee, Oleg Urminsky
Contributor: eb™ Research Team
What Makes A Luxury Brand: The Effect Of Competence And Warmth Cues On Luxury Perception
Luxury, a concept once used to delineate class-oriented exclusivity, appears to becoming increasingly popular and prevalent among today’s mass market consumers. Not only has the size of the global Read More »
The Effects Of Color On Food Temperature Perceptions
Red and blue denote warm and cold temperatures on water faucets, air-conditioning systems, weather maps, and thermometers, among other items. The co-occurrence of red/blue hues and warm/ cold Read More »
Consumers’ Global Versus Local Brand Choice In Foreign Context
Although there is a consensus in the literature that industries are globalizing and that consumer attitude and behaviors worldwide are homogenizing (Cleveland, Laroche, and Papadopoulos 2009, Read More »
Magnitude Representations Underlie Valuations Of Prospects
In his original conception of expected utility, Daniel Bernoulli (1738; 1954) proposed that individuals generally have diminishing marginal utility (DMU). Much in the same way that an additional Read More »
The Bottom Dollar Effect: How Resource Availability Influences Perceived Value And Satisfaction
Mental accounting research suggests that pain of payment attenuates the pleasure of consumption and that consumers with depleted resources think about costs differently. The present research finds Read More »
Author: Robin L. Soster, Andrew D. Gershoff, William O. Bearden
Contributor: eb™ Research Team
The Illusion Of Lie Effect: The Suspicious Fluency Of Round Numbers
Round numbers have been defined as multiples of the powers of the base (e.g., multiples of 10 in the commonly used base 10 number system, see Dehaene and Mehler 1992) or as numbers whose factorial Read More »