Exploring The “I” In Mass Customization Decisions: Narcissists’ Proclivity Towards
Mass customization (MC) systems allow firms’ customers to create unique, self-designed products (Franke and Schreier 2008; Moreau and Herd 2010). Field evidence, however, indicates that only a Read More »
Author: Andreas Herrmann, Emanuel de Bellis, Hans-Werner Bierhoff, Elke Rohmann, David E. Sprott
Contributor: eb™ Research Team
A View To A Choice: The Effects Of Lateral Visual Field On Choosing Between Healthy Versus
Suppose you had the option to choose between a healthy (e.g., salad) and an unhealthy (e.g., chocolate cake) food item, with one item placed on your left visual field and the other item placed on Read More »
Matching Motivations And Incentives To Combat Tire Pressure Neglect
Energy efficiency plays an increasingly important role in policy because it addresses rising energy prices and the negative externalities of energy consumption from pollution. Although the Read More »
The Role Of Arousal In Schema-based Evaluation
New products are often incongruent with consumer expectations. Researchers have shown that consumers prefer moderately incongruent products, while being adverse to extremely incongruent products. Read More »
Author: Theodore J. Noseworthy, Fabrizio Di Muro, Kyle B. Murray
Contributor: eb™ Research Team
Effects Of Resource Scarcity On People’s Sense Of Control
Acquisition of resources is vital for any individual’s survival and well-being. Failure to successfully harness resources from the environment is a threat and is undesirable. However, consistent Read More »
Cultural Authentication: Historical Narratives Of African Clothing, Identity, And Heritage
There is growing consumer interest in things that are “unspoiled, pristine, genuine, untouched, and traditional” (Handler 1986, 2); and this is captured in a wide variety of market offerings and Read More »
Embodied Gentleness Effect: The Influence Of Hand Movements On Food Preferences
Imagine that you have just finished some hand grip exercises, or you have just finished putting together a puzzle. You find some grapes and apples on the kitchen table. Which fruit would you choose Read More »
Understanding Through The Eyes Of Others: Inferences Regarding Chosen And Forgone Products
Consumers often make inferences by observing the behavior of others in the marketplace. These inferences can provide important information for our own judgments (Asch 1956; Yaniv et al 2011) and Read More »
Can’t See The Forest For The Trees: Increased Local Processing In Mass Customization Systems
Consumers never before had the opportunity to customize such a wide variety of products. An increasing number of companies are offering web-based services that allow customers to design their own Read More »
Author: Emanuel de Bellis, Jill Griffin, Christian Hildebrand, Andreas Herrmann, Reto Hofstetter
Contributor: eb™ Research Team
Facial Expression Intelligence Scale (FEIS): Recognizing And Interpreting Facial Expressions And
Faces provide insights into the traits and characters of individuals. For example, attractive individuals are often perceived (or stereotyped) as having more positive personality traits and Read More »