It’s The Journey That Matters: The Effect Of Feelings Of Movement Toward A Goal On Reward Value
Prior research has established how proximity to goal attainment impacts the motivation to pursue that goal. What is relatively unknown is how the desirability of an extrinsic reward associated with Read More »
“Wait… Was I Supposed To Grow Up?” Consumers’ Adventures In Wonderland
Nowadays, one can buy colorful cake lollipops, shower gels made of “magical leaves”, to enter a store selling human size LEGO just next to sex toys, and to sleep in hotels offering Batman’s Read More »
Do Others Influence What We Say? The Impact Of Interpersonal Closeness On Word-of-Mouth Valence
A great deal of research in word-of-mouth (WOM) has aimed to understand whether consumers are more likely to share positive or negative information (Brown & Reingen 1987; Herr, Kardes, & Kim Read More »
Power And Resistance To Social Influence: The Moderating Role Of Attitude Certainty
A consistent finding in consumer research is that attitudes toward products, services, and consumption in general can be influenced by other people’s opinions (e.g., Bearden and Etzel 1982). Read More »
Abstract Art As An Emotional Buffer
Art plays an important cultural role by acting as a medium of communication for important sources of information. Given this role, it is not surprising that art has permeated consumption specific Read More »
Strategies To Cope With Social Identity Threats: Defending The Self Without Sabotaging Self-Control
Consumers often encounter situations when important aspects of their identities are negatively evaluated and threatened. Imagine a sports fan who watches his beloved team lose to an objectively Read More »
Loss Aversion Attenuates Under Time Pressure
It is well-established that people under time pressure make decisions that are of inferior quality. But are there situations in which time pressure might improve decision quality? Prior research has Read More »
Towards An Integrative Theory Of Anchoring: Evidence For A Selective Accessibility Mechanism Across
For a decade, anchoring has been thought to be the product of two distinct processes: (a) the underadjustment associated with the anchoring-and-adjustment heuristic, when individuals provide their Read More »
How Time Flies When You’re Looking Forwards: Effects Of Forward Progress Monitoring On Time
Time perception is an integral part of daily life experience. However, people often have difficulty in estimating how long an experience lasts (Sackett, Meyvis, Nelson, Converse & Sackett, 2010). Read More »
The More Interest In The Product, The Merrier?
Studies have documented consumers’ everyday purchase-behavior as being influenced by the interest of others. Directionally mixed findings exist on the effect of others on one’s purchase behavior. Read More »
Author: Yael Steinhart, Michael A. Kamins, David Mazursky, Avraham Noy
Contributor: eb™ Research Team